Export, Pa.—Karndean Designflooring is introducing Karndean Design Aesthetics, holistic perspectives that shape the look, feel and function of an entire space. Each aesthetic represents a distinctive style and mood, with curated flooring recommendations to help homeowners bring their vision to life.
Karndean Design Aesthetics empower retailers with additional expertise, allowing them to gain an understanding of customers’ interior design preferences and guide them to the perfect luxury vinyl floor.
Karndean will provide print brochures, online content and product knowledge to help retailers use this new resource as part of an elevated customer experience, according to Julie Thomas, retail channel manager. “We want to help our retailer partners give customers a first-class buying experience, from inspiration through installation,” Thomas said. “Karndean Design Aesthetics will be a valuable addition to their selling toolbox. They’ll give our retailers additional expertise that inspires confidence, while providing a personal touch that differentiates their business.”
The three aesthetics are:
Prana: Cozy spaces inspired by the calm and relaxation of yoga breathing exercises.
In CTRL: Modern, minimalist spaces inspired by the sleek design of the digital age.
Mix + Max: Mood-enhancing spaces that express creativity while sparking imagination.