WOFB: My unlikely journey into the world of flooring (part 2)

HomeColumnWOFB: My unlikely journey into the world of flooring (part 2)

flooring(part two) What drew me to flooring was the transformation it could bring to a home. To me, a floor is like a blank canvas, and once you start laying down the pieces, you’re free to create anything. I loved working with homeowners, helping them select the perfect materials for their space and offering decorating tips that I had picked up over the years. It was in this moment that I realized something about myself: I was artistic, and I understood how colors and textures could work together to make a home beautiful.

At first, I was intimidated by the men around me. I assumed they knew more than I did, and I often held myself back, unsure of my place in the industry. But over time, I began to realize that I had just as much knowledge and expertise as my male colleagues. Instead of shrinking into the background, I started standing my ground. My confidence began to grow, and I realized I wasn’t just as good as the men around me—I was more than capable of competing with them.

One of the most important lessons I’ve learned in this journey is the power of asking for help. I used to think that asking for help showed weakness, but I’ve learned that it’s actually a sign of strength. It means you’re willing to learn, to grow and to challenge yourself. I joined a women’s Facebook group two years ago, thinking I already knew everything I needed to know. But I quickly realized there was so much more to learn—and it was OK to ask for help.

What I discovered in the group was not only new insights and ideas but also a sense of community. We share tips, offer advice and help each other build our confidence. I’ve learned that growth requires change, and the willingness to act on new ideas is key to success.

As women in this industry, there are no limits to what we can achieve. The most important thing is to believe in yourself and to stop pretending that you’re not capable. We all have unique strengths, and when we embrace them, we can achieve incredible things.

My advice to anyone—especially women—looking to succeed in any field is simple: don’t be afraid to take risks, to ask for help and to believe in your own worth. Take as much as you can from those around you but also give back. Support one another, challenge each other and build each other up.

For me, flooring sales was an unexpected path, but it’s become more than just a career— it’s a creative outlet, a place of empowerment and a way to help others. And for that I’m truly grateful.


Crystal Franklin is sales manager for United Weavers. Over the course of her eight years in the business, first in retail and now as a manufacturer rep, she has sold a variety of floor covering materials.

Must Read

Portobello America debuts Loom collection

Baxter, Tenn.—Portobello America has expanded its "Living Home" portfolio with the introduction of the Loom collection, a ceramic surface series that combines woven-inspired textures...

4 factors driving interest in hardwood today

Despite the tremendous competition facing the hardwood flooring category, there are still those traditionalists who would accept nothing other than the real thing—and for...

Tarkett expands Johnsonite wall base portfolio

Solon, Ohio—Tarkett expanded its Johnsonite wall base portfolio with the addition of six of its most popular Millwork Wall Base profiles in the company's...

Mohawk Industries releases 17th annual Impact Report

Calhoun, Ga.—Mohawk Industries published its 17th annual impact report. Titled “Designed for Impact,” the 2025 report highlights Mohawk’s accelerated progress toward its key goals...

In-demand designs that elevate resilient flooring

Resilient manufacturers continued to raise the bar in 2026, pairing performance with designs that reflect today’s home trends. Warmer, more natural visuals, expanding WPC...

Part 2: When ‘working harder’ stops working for you

(Part 2 in a series) Remember I told you about a dealer on the East Coast running a $5 million flooring business almost entirely...

As seen in

June 2, 2025

DOWNLOAD
Some text some message..
X