Crossville launches Cleve porcelain tile collection

HomeNewsCrossville launches Cleve porcelain tile collection

CleveCrossville, Tenn.—Crossville recently launched Cleve, a carbon neutral porcelain tile collection inspired by quartzite. The collection delivers durability, performance and refined design for modern interiors.

Cleve draws from quartzite’s layered veining, crystalline texture and natural striations. The collection carries a V4 variation rating, offering wide tonal shifts and pronounced movement. This variation supports current design trends that favor organic, dimensional surfaces.

“Interest in natural stone aesthetics continues to rise as consumers seek authenticity, tactility and biophilic materials,” said Terri Marion.

Cleve comes in four colorways designed to work across a range of styles. “Each colorway is grounded in nature but neutral enough to support many design directions,” Marion said. The palette reflects a shift toward natural tones, warm minerals and balanced mid-tones suited for contemporary and transitional spaces.

FeatherSoft

Cleve features Crossville’s FeatherSoft finish, a proprietary surface designed to improve both feel and function. The finish delivers a smooth, soft texture while meeting DCOF requirements for interior floor applications.

Crossville engineered the finish through its manufacturing process rather than applying a surface coating. This approach maintains visual clarity while improving tactile comfort.

“FeatherSoft elevates the quartzite aesthetic by adding a tactile connection that enhances both visual beauty and physical experience,” said Scott Jones. “It is a smooth matte finish that pairs soft reflectivity with underfoot comfort and lasting performance.”

Installation options 

Cleve offers a full installation system, including:

  • Three field tile sizes
  • Two mosaic options
  • A complete trim package

The 2 x 4 stacked mosaic supports the linear movement of quartzite. It works well for shower floors, backsplashes and smaller applications.

The collection also introduces Crossville’s first modern hexagonal mosaic.

“The mod hex introduces a subtle rhythm that complements Cleve’s soft movement without competing with it,” Marion said. “It feels contemporary but not trend-driven and adds dimension without visual noise.”

Carbon Neutral and Made in the USA

Cleve is part of Crossville’s carbon neutral porcelain collections. The launch supports the company’s goal to reduce tile carbon footprint by 30 percent.

Cleve is manufactured in the United States and supports whole building life cycle assessment pathways recognized by green building standards.

“Cleve joins Argent 2.0 and 2.5, Beljn, Civilization, Native Metal and Portland Cliff in helping customers meet evolving sustainability standards,” Jones said.

Performance benefits

Cleve offers the look of quartzite with the benefits of porcelain, including:

  • Low maintenance
  • Long-term durability
  • Resistance to stains, water and wear
  • Predictable installation
  • Strong performance in high-traffic areas
  • Carbon neutral material profile

Cleve is recommended for interior floors (dry), walls, countertops, exterior walls and pool waterlines. Mosaics may be used on interior wet floors. The collection is not recommended for interior wet floors, exterior horizontal surfaces or exterior paving.

Must Read

Top 20 Distributors 2026

As sequels go, 2025-26 was a lot like the past few distribution years: predictable, repetitive and missing that spark to stimulate the market. A stagnant...

Newsflash: The money is still there

Read any newspaper or watch any newscast, and it would be easy to assume that consumers have completely closed their wallets. All you hear...

Reader’s Wholesale announces expansion

Houston—Reader's Wholesale Distributors is expanding into several new markets as part of one of the largest geographic expansions in its 110-year history. The fourth-generation, family-owned...

NALFA launches hybrid flooring standards initiative

Springfield, Mass.—The North American Laminate Flooring Association (NALFA) has launched an initiative to define and develop performance standards for wood-based hybrid flooring. The effort...

Shaw Contract to unveil Bold Moves at upcoming events

Cartersville, Ga.—Shaw Contract is showcasing its new Bold Moves collection at two major educational industry events this fall. Shaw Contract will feature Bold Moves at...

NTCA honors Noah Chitty with 2026 Ring of Honor award

Flowood, Miss.—The National Tile Contractors Association (NTCA) has named Noah Chitty of Crossville/AHF Products the recipient of its 2026 Ring of Honor Award. The award...
Some text some message..
X