Look-alike luxury planks, rigid core floors and laminate might be dominating the headlines today, but strong sales activity in the hardwood sector proves there’s still robust consumer demand for the genuine article. In this feature, retailers cite some of their top-selling hardwood lines this year.
AHF Products: Bruce Natural Choice
“The visuals, available in low gloss and high gloss levels, are great. It gives you the solid wood look despite its 5/16-inch thickness. Good value.”
Emmanuel Gaxiola
ADVANCED WOOD FLOORS, San Antonio
Anderson Tuftex: Artisan Oak
“It’s more of an upscale, rustic look that’s being installed in some of the higher-end homes here in the Midwest. It reflects that vibe that people are looking for right now.”
Chris Willging
THORNTON FLOORING, Rapid City, S.D.
Johnson Hardwood: Nordic Collection
I like the full breadth of the line. They offer premium red and white oak, 7.5 and 9.5 inches wide and longer, which is very popular in my area. It’s a good fit for any project, residential or commercial, regardless of budget.”
Mike Merabien
FLOOR DEPOT, San Jose, Calif.
Hallmark: Avenue Collection
“The Avenue collection does very well in my store. It’s really suited for high-end homes that have an open floor plan concept.”
Anthony Samperi
EXCEL FLOORING, Webster, N.Y.
Mirage: Bluum Collection
“Our customers love the new White Oak Smooth Bluum Collection, with Iris and Petunia emerging as standout colors. It’s what our customers are asking for today— warmer, softer, more natural tones that feel current while still having a timeless quality.”
Valerie Saccomanno
PRESTIGE FLOORING & INTERIORS INC., White Plains, N.Y.
Mercier: LivUp
“It’s the only hardwood we have in our showroom where you can pick your species, size and color.”
Stephanie Schuler
CARPET ONE, Grand Forks, N.D.
MSI: McCarran
“The stain on those European oak finishes is just amazing. We just worked with a contractor that finished a $1.5 million dollar home with the product. It’s taken off like a rocket.”
Dan Morin
LAVALLEYS BUILDING SUPPLY, Dover, N.H.
Provenza: Affinity
“Our customers love it for its stunning range of colors and textures, which bring a warm and inviting feel to any room. Additionally, its durability and easy maintenance have made it a consistent favorite.”
David Chambers
NEBRASKA FURNITURE MART, Omaha, Neb.
Tarkett Home: L’Artisan
“It comes in a very unique, 3-inch-wide-plank herringbone combo, which allows us to do a lot, design-wise, with our custom builders. Not your run-of-the-mill herringbone design.”
David France
BREWERS CARPET ONE/FLOORING OPTIONS, Sarasota, Fla.
