BrandBiz picks up Home Depot’s floor covering brand

HomeNewsBrandBiz picks up Home Depot's floor covering brand

Atlanta, Ga.—BrandBiz was chosen to market Home Depot’s proprietary floor coverings and floor care products, TrafficMaster. The firm also handles marketing for Beaulieu of America and the Carpet and Rug Institute. BrandBiz has worked with the Home Depot for five years, overseeing the Hampton Bay, Workforce and Everbilt brands.

“We seem to have a concentration in floor covering [at the firm],” said Paul Friederichsen of BrandBiz. “We’re charged with maintaining brand standards from now up through new product releases for TrafficMaster.”

For more information contact BrandBiz at 770.650.0210.

Must Read

Retailers React: What areas of your business are showing strength?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

Emser Tile names Jim Parello EVP of sales

Los Angeles—Emser Tile has added to its leadership team with the appointment of Jim Parello to the position of executive vice president of sales....

Builder sentiment unchanged in April

Washington, D.C.—Builder sentiment was flat in April as mortgage rates remained close to 7% over the past month and the latest inflation data failed...

Tarkett adds to Source One team

Solon, Ohio—Tarkett has welcomed Jason Richardson to its team as director of customer experience for Source One, the company’s project management service. Richardson brings with...

FCA Network: It’s all about the youth movement

Louisville, Ky.—Anyone who has attended an FCA Network convention over the last five years has probably noticed the youth movement taking place, with...

New home sales post solid gain in March

Washington, D.C.—Despite higher interest rates, new home sales rose in March due to limited inventory of existing homes. However, the pace of new home...
Some text some message..
X