Philadelphia—Mohawk Group featured Moving Floors, Modern Dobby and Mass Appeal at NeoCon East 2015, being held at the Pennsylvania Convention Center here. Building upon the success at NeoCon earlier this year in Chicago, the company highlighted these collections in booth 401.
In addition to showcasing its comprehensive flooring product portfolio, Mohawk Group is also hosting an engaging #MyShoesOnMohawk social media campaign during the tradeshow. Visitors to the Mohawk booth are encouraged to take photos of their shoes on Mohawk Group products—better known as a “selfeet”—for a chance to win a designer pair of shoes. Using the hashtag #MyShoesonMohawk, attendees can participate via Instagram and Twitter. The campaign allows Mohawk Group to connect with clients in an interactive way while extending the reach of its presence at NeoCon East.