Showroom Pricing, a showroom technologies company focused on the flooring retail community, has evolved over the years with one goal in mind: advance the in-store sales process. So it should come as no surprise that the company is at it again. In fact, it’s latest product launch earned it a coveted 2025 FCNnovation Award, which named just three technology winners among dozens of entrants. The winning technology? SmartScan.
SmartScan changes the game
If there’s one thing flooring retailers know, it’s that shoppers don’t want more options—they want clarity. They want to understand what they’re looking at, how products compare and what else they should be considering, without wandering aisles or waiting while sales associates flip through binders. That persistent showroom challenge is exactly what led Showroom Pricing to develop SmartScan, a breakthrough technology.
SmartScan is designed to solve one of the most common friction points in the showroom: product discovery. With a single QR code scan on any sample, customers instantly unlock a curated group of related products—similar visuals, alternative colors, complementary styles and even upgraded collections. No logins. No apps. No delays. Just immediate, relevant information that helps shoppers make confident decisions.
Unlike traditional digital tools that simply showcase product data, SmartScan focuses on how consumers actually shop for flooring—visually. The technology maps products based on tones, grain movement, plank variation, texture and overall design aesthetic—rather than relying solely on SKUs or technical specs. Every sample effectively becomes a digital discovery hub, guiding shoppers through options they might otherwise miss.
“We created SmartScan to make showroom workflows faster, cleaner and more reliable for the people actually using the technology,” Kristen Stensby, CEO, told FCNews.
The impact goes beyond convenience. Retailers using Smart Scan report that customers engage with more products, narrowing their preferences faster and arriving at more informed decisions. Sales conversations become more productive, shifting from “Do you have something similar?” to “These are the options I like—help me choose.” Importantly, SmartScan supports sales teams rather than replacing them, allowing technology to handle exploration while associates focus on relationship building and expertise.
SmartScan also helps retailers maximize showroom real estate, giving underexposed SKUs visibility and creating a more dynamic, differentiated in-store experience.
The FCNnovation Award underscores what the industry is already recognizing: meaningful advancement in how flooring is sold is needed—and it’s here. With SmartScan now live, Showroom Pricing is setting a new standard for intelligent, customer-centered showroom technology—and offering a clear glimpse into the future of flooring retail.
Even more excitement at TISE
Showroom Pricing is promising excitement on the show floor at this year’s The International Surface Event, being held in Las Vegas, Jan. 26-29. In fact, attendees will be treated to a TISE-exclusive promotion (at booth #1774) designed to deliver real, hands-on value to flooring retailers.
Any dealer who signs up for Showroom Pricing at the booth will be automatically entered to win a three-day, in-person QR Code Training & Tagging Visit at its showroom—a package valued at $3,500. The visit includes full setup, training and on-site support, giving retailers a turnkey way to modernize how customers interact with products on the showroom floor.
In true Las Vegas fashion, Showroom Pricing is also adding an element of fun. Visitors to the booth can take part in a Vegas-style card game—no sign-up required—for a chance to win instant prizes while connecting with the team.
Beyond the promotion, Showroom Pricing will be showcasing how its platform and products—including SmartScan—help retailers simplify product presentation and elevate the customer experience.
“TISE is always where meaningful industry conversations happen, and we’re excited to demo how SmartScan fits seamlessly into real-world showroom operations,” Stensby noted.