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LisBiz Strategies

Lisbiz Strategies: New answers to an age-old question, ‘Why should I do business with you?’

Volume 27/Number 23; March 17/24, 2014 By Lisbeth Calandrino It’s been reported to me by more than one salesperson that closing the sale takes longer now...

Lisbiz Strategies: Do you care if your training is effective?

Volume 27/Number 21; March 3/10, 2014 By Lisbeth Calandrino I’ve been conducting training for five years, and I’m always a bit astounded at the reaction I...

Lisbiz Strategies: Innovation means moving forward

January 6/13, 2014; Volume 27/Number 18 By Lisbeth Calandrino You’re probably tired of the hype about social media these days and hope it will disappear. Social...

LisBiz Strategies: What’s your excuse for not planning

Dec. 9/16 2013; Volume 27/number 16 By Lisbeth Calandrino Let me be the first to tell you (if you haven’t already heard it): The recession is...

LisBiz Strategies: Customers here today, back tomorrow

Nov. 18/25 2013; Volume 27/number 15 By Lisbeth Calandrino I know it’s hard to believe, but there are customers who are not ready to buy. That...

LisBiz Strategies: Is your satisfied customer ruining your business?

Nov. 4/11 2013; Volume 27/number 14 By Lisbeth Calandrino Years ago, people considered customer service an even exchange of goods. You gave me $10 worth of...

Lisbiz strategies: Customer service vs. customer experience

By Lisbeth Calandrino Oct. 21/28 2013; Volume 27/number 13 Improving the customer experience is high on everyone’s marketing agenda, according to a study conducted by IBM...

LisBiz strategies: Guess who just became your loyal customer?

Oct. 7/14 2013; Volume 27/number 12 By Lisbeth Calandrino Most businesses realize they should connect with their past customers; I believe some past customers are more...

LisBiz Strategies: Engaging employees translates into money

Sept. 16/23 2013; Volume 27/number 11 By Lisbeth Calandrino Statistics tell us a lot of customers walk away because of employee indifference. In the age of...

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