Tag "selling"

    Surfaces Resilient Coverage: Innovations aim to add simplicity to the buying and selling process

Surfaces Resilient Coverage: Innovations aim to add simplicity to the buying and selling process

February 5/12, 2018: Volume 33, Issue 17 By Lindsay Baillie   There’s a common thread among the plethora of new resilient flooring products introduced at Surfaces: They all aim to make it easier for retailers to sell and consumers to understand. A majority of the manufacturers at the event noted that the resilient market is saturated with products—a phenomenon that can cause confusion for distributors, retailers and consumers alike. To

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    Surfaces Wood Coverage: New finishes, formats steal the show in Vegas

Surfaces Wood Coverage: New finishes, formats steal the show in Vegas

February 5/12, 2018: Volume 33, Issue 17 By Reginald Tucker   Hardwood flooring suppliers across the industry are combining creativity and technology as they seek to develop the next generation of products that will compete against the likes of WPC, LVT and rigid core floors. Case in point is the staining technology employed by Hearthwood in the manufacture of its Controlled Chaos and Dynamic Earth lines. Designed to mimic a

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    Shannon & Waterman hires new sales directors

Shannon & Waterman hires new sales directors

Memphis, Tenn.—Shannon & Waterman, a manufacturer of luxury custom wide-plank flooring for home and office, recently welcomed Megan Stout and Jessica Johnson as sales directors. Based in Memphis, Stout will be responsible for directing sales in the Southeast U.S. region. Johnson—based in Dallas—will be responsible for sales in the Southwest U.S. region. Stout previously worked in Memphis real estate sales, earning numerous top designations and garnering lifetime membership in a

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    Tuftex dealers thrive on West Coast styling, sales support

Tuftex dealers thrive on West Coast styling, sales support

July 3/10: Volume 32, Issue 2 By K.J. Quinn   The West Coast has earned a reputation over the years for being at the forefront of carpet styling. Tuftex, Shaw Floors’ premier residential brand, is among the California mills taking the lead creating fashionable designs based on regional preferences and trends. “Being on the West Coast gives them an edge for us, not only because they are local but also

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Armstrong agrees to purchase Mannington’s VCT business

Salem, N.J.—Mannington Mills has signed an agreement to sell its vinyl composition tile (VCT) business to Armstrong Flooring. The transaction is expected to close in the 2nd quarter of 2017. This transaction is an adjustment to Mannington’s product portfolio, according to Russell Grizzle, president and CEO of Mannington Mills. “The decision to sell the VCT business is in line with our long-term growth strategy and opens up opportunities for us

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Lisbiz Strategies: Use behavioral economics to your advantage

December 19/26, 2016: Volume 31, Issue 14 By Lisbeth Calandrino Simply put, behavioral economics provides a framework to understand the real-world, decision-making process. We’d like to believe we are all rational human beings and, therefore, make logical decisions. In reality, nothing could be farther from the truth. So how can behavioral economics help you improve your profit margin? A better understanding of how and why consumers spend their money can

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    Selling to Generation Y

Selling to Generation Y

July 7/14, 2014; Volume 28/Number 2 By Amanda Haskin The last decade has seen a dramatic shift in the American consumer. The Millennial Generation, or Generation Y, has risen to buying power, and its emergence is making many retailers change the way they market their products. From the bourgeois bohemians, or “bobos,” as David Brooks calls them in his book, “Bobos in Paradise,” to kids right out of college furnishing

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    Transparency

Transparency

by David Fellman “I can see right through you,” said the buyer to the salesperson. “I know exactly what you’re trying to do!” Question: Is that a good thing or a bad thing? Answer: I think it’s a very good thing. I believe the best selling is highly transparent—no tricks, no games and no subterfuge. The great salespeople don’t trick anyone into buying from them; they help their prospects and

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Value is provided through education and networking

NASHVILLE, TENN.—Talk to the executive board of the North American Association of Floor Covering Distributors (NAFCD), and they agree their mis- sion is simple: Provide value. And that value proposition extends from affording a better experience at its annual conference to the programs it offers throughout the year.

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My take: The perfect salesperson makes all the difference

by Steve Feldman I try to minimize the embedding of my personal experiences in this space, but I have to relay a recent encounter as a consumer. It mirrors the retail experience we endlessly write about in this magazine. I needed a suit for a very important affair. I was not unlike the consumer who purchases flooring once per decade. I hadn’t purchased a new suit since I could button

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Floor Covering News

Press Release

Armstrong energizes commercial vinyl sheet in new DecorArt Rejuvenations

Lancaster, Pa.—DecorArt Rejuvenations flooring, a vinyl sheet collection from Armstrong Flooring, introduces a versatile range of updated designs that deliver enhanced realistic visual impact and long-lasting performance to contract interiors.  New visuals with exquisite

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Crossville’s Convergence collection awarded Silver at Best of NeoCon

Crossville, Tenn.—Crossville was recognized with a Silver Award for its new Convergence glass collection at the Best of NeoCon showcase, June 11, in Chicago at the kickoff breakfast to NeoCon 2018. Honored

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Senior living solves acoustic challenges with Ecore flooring

Canton, N.C.— Lisa Leatherwood, MSN, RN and administrator of Silver Bluff Village, a family-owned and operated senior living community, sought to refresh the design of the corridors and nurses’ station

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