Marketing Mastery

  • Marketing mastery: Cut the rope to finally grow your business

    August 28/September 4: Volume 32, Issue 6 By Jim Augustus Armstrong   (Third of three parts) In the first two parts I compared a flooring dealership to a hot air balloon. It wants to float up into the sky but a rope is anchoring it to the ground. The rope represents the amount of hours you can physically work in your business. By cutting the rope, your business can grow

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    Marketing mastery: Cutting the ropes that are tying you down

    August 14/21: Volume 32, Issue 5 By Jim Augustus Armstrong   (Second of three parts) Picture a hot air balloon lifting off the ground, but it can’t go higher than 60 feet because of the rope holding it down. The balloon is your business, and the rope is how many hours you can physically work each week. Your business wants to soar, but eventually you reach the end of your

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    Marketing mastery: How to escape the feast-or-famine roller coaster

    July 31/Aug. 7: Volume 31, Issue 4 By Jim Augustus Armstrong   (First of three parts) How many of these statements sound familiar? “Business is slow, so I scramble to get more customers. The next month things pick up and I stress out and work long hours trying to stay caught up; then things slow down and the cycle starts all over again.” “I feel like I’m stuck at the

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    Marketing Mastery: Creating profitable referral relationships

    July 3/10: Volume 32, Issue 2 By Jim Augustus Armstrong   (Third of three parts) In parts one and two I presented strategies for developing and nurturing referral relationships with other businesses, and how those relationships can generate $250,000 to $1 million or more in annual revenue with extremely low marketing costs. Essentially the goal is to round up, nurture and profit from a herd of businesses that send you

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    Marketing mastery: Creating profitable referral relationships

    May 22/29, 2017: Volume 31, Issue 25 By Jim Augustus Armstrong   (Second of three parts) In part I of this segment, I outlined the reasons why developing referral relationships with other businesses is such a powerful and important strategy for growing your business. I also presented two strategies for developing these relationships. Here are some additional ways to create these referral relationships. The 3-step system Step 1: Send letters

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    Marketing mastery: Creating profitable referral relationships

    May 8/15, 2017: Volume 31, Issue 24 By Jim Augustus Armstrong   (First of three parts) “How many realtors send you referrals?” I was on the phone with a dealer from Texas, trying to determine where his sales were coming from. He mentioned he worked with some realtors who sent referrals. His answer: “five.” “How much revenue did these five realtors generate for you last year?” “About $100,000.” “That’s an

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    Marketing Mastery: How a burned-out dealer got his life back

    April 24/May 1, 2017: Volume 31, Issue 23 By Jim Augustus Armstrong   (Third of three parts) In part one I told the story of Earl Swalm, a dealer from Canada who increased his revenue by 50% and cut his work hours in half. In part two I covered some of the strategies he used to grow his revenue. In this section I’ll discuss how he was able to cut

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    Marketing Mastery: Take control of business, get your life back

    April 10/17, 2017: Volume 31, Issue 22 By Jim Augustus Armstrong   (Second of three parts) In the first installment (FCNews, March 27/April 3) you learned how Earl Swalm, a Canadian floor dealer, took control of his business and grew it by 50% in one year, while at the same time cutting his work hours to less than 35 per week. In this part I’m going to cover the most

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    Marketing Mastery: Note to dealers—Beware of burnout

    March 27/April 3, 2017: Volume 31, Issue 21 By Jim Augustus Armstrong   (First of three parts) “I was putting in 60 or more hours per week,” Earl Swalm told me. “I have two kids and I felt like I was missing out on a lot. It was really tough, very stressful.” Many dealers can relate. In this series you’re going to learn Swalm’s story. Specifically, how he took control

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    Marketing mastery: The power of social proof

    March 13/20, 2017: Volume 31, Issue 20 By Jim Augustus Armstrong   “Wow,” I thought to myself. “If I ever need tax help I’m calling this guy.” I was in the waiting room of a local CPA, looking through a very plain, white binder filled with letters from his clients thanking him for getting them out of tax trouble. They raved about how he got their tax bills cut by

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    Floor Covering News

    Press Release

    Dal-Tile provides jobs for work-study program

    Dallas—Dal-Tile Corporation recently held a luncheon to celebrate several of Dallas Cristo Rey High School students who work at the company’s headquarters as part of an innovative corporate work-study program.

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    Mohawk Industries releases 2017 Sustainability Report

    Calhoun, Ga.—Mohawk Industries has released its 2017 Sustainability Report online, which outlines how business decisions rooted in corporate social responsibility have resulted in great dividends for the company, its customers,

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    William M. Bird expands commercial product offering

    Charleston, S.C.—William M. Bird has expanded its commercial product offering to include American Tile, InstaFloor and Centaur Floor Systems. The new products will be available throughout William M. Bird’s entire

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