I just wanted to share with you my absolute agreement on the [editorial] seven steps to gain confidence and patronage of women over the age of 50 (FCNews, July 5/12 – “Follow the purchasing power”).
Yep, that’s me, and your summary of key selling points hit the nail right on the head. It actually made me proud, because when you read the steps, you are describing a very solid, value-centric person— someone who can blend head and heart, logic and feelings in their decision making. It made me proud to be a 53-year-old woman!
I’m cutting the article out. Every time my husband men- tions I ask too many questions, I’ll show him the seven points with a smile.
Thanks for the great summary. Now, if retailers would just pay attention.