Chicago—Flor announced today the opening of its newest retail location. Located at 4528 McKinney Avenue in Dallas, the Flor store offers consumers a chance to experience the beauty and flexibility of this premium design system up close and in person. With the opening of the Dallas store, Flor marks its fifth national retail store, in addition to stores in Chicago, Santa Monica, New York (SoHo) and Atlanta. Dallas was chosen because of Flor’s strong and loyal customer base in this market and the city’s growing community of discerning design enthusiasts.
The store features Flor’s system of 50cm carpet squares.
“We are thrilled to be entering the Dallas market with our new store in the booming Knox/McKinney retail district. With neighbors such as Apple, Viking and Ligne Roset, Dallas area shoppers now have a hot, new design destination easily within reach,” said Greg Colando, president of Flor. “We want to provide a place where shoppers can see, touch and experiment with the Flor. It’s all part of our ongoing mission to spread the word about this revolutionary new way to cover your floors.”
The Dallas store is designed to motivate, educate and inspire visitors to explore how the beauty and adaptability of the Flor premium design collection can enhance their decor. Customers are encouraged to actively participate in the creation of their Flor rug by using a specially-designed grid on the floor that allows them get a sense of the size and scale of their rug concept. Pages from the FLOR catalog are brought to life on the walls to help visitors visualize how Flor can fit any décor.
“We want visitors to our Dallas store to immerse themselves in our world of design,” said Chip DeGrace, vice president of creative strategy at Flor. “The store is designed to showcase the full FLOR collection and give people a chance to interact with the brand. We invite folks to come in, view the expansive color palette and feel the different textures we offer.”
Dallas store hours are Monday through Saturday, from 10:00 a.m. to 6:00 p.m. and Sunday, 12 noon to 5:00 p.m. For more information visit FLOR.com.