Desso wins Guardian Sustainable Business Award

Home News Desso wins Guardian Sustainable Business Award

On May 29, Desso, a European carpet and sports surfaces company won the 2012 Guardian Sustainable Business Award for the Waste and Recycling category for its implementation of Cradle to Cradle design in its business strategy. It was up against two other shortlisted companies BAM Nuttall and Coca-Cola Enterprises.

“This is a fantastic endorsement of all the hard work the people at Desso have undergone to transform our business,” says Stef Kranendijk, CEO of Desso. “I am especially delighted because the Guardian Sustainable Business Awards recognise entries that have made a real impact and look for business models that can be replicated. We have found that the Cradle to Cradle® strategy boosts our profits and innovation but it also helps us deal with the most pressing environmental challenges we face as a society. And we hope it will be adopted by others, so that together we can achieve scale in going beyond sustainability.

“We are moving away from the linear economy of ‘take, make and dispose’ towards the circular economy,” adds Kranendijk, “As estimated in a new report from the Ellen MacArthur Foundation this represents an economic opportunity of up to $630 billion per year in Europe or almost 4% of the EU’s annual GDP.”

Since 2008, Desso has been embedding a Cradle to Cradle strategy into its business model, whereby it designs products for disassembly and recycling. The aim of Cradle to Cradle® is to redesign the way we make things so that our  products consist of positively defined materialswhich can be recycled on an infinite basis.

In 2010, Desso received a Cradle to Cradle Silver certificate for an entire carpet tile product with its new carpet tile backing Desso EcoBase. Due to its innovative composition, Desso EcoBase’s polyolefin-based layer is fully recyclable in Desso’s own production process.

Carpet tiles with Desso EcoBase backing have reached a level where up to 97% of the materials are positively defined.

Desso has also developed a TakeBack program to retrieve used carpets (as long as they don’t contain PVC) and recycle the materials.

Desso’s goal is that by 2020 all its products will be designed according to Cradle to Cradle principles and a large proportion of the energy consumed will be renewable.

Stef Kranendijk will be talking about the company’s sustainability strategy at the Green Corporate Energy Conference in London on June 27th where he will be interviewed by the environmentalist and author John Elkington.

Must Read

William M. Bird partners with Flexco

Charleston, S.C.—William M. Bird has entered into a partnership with Flexco to distribute its entire offering of commercial flooring and accessory solutions throughout Maryland,...

Emser Tile expands residential, commercial portfolio

Los Angeles—Emser Tile debuted a variety of new porcelain, stone, ceramic and mosaic products at The International Surface Event (TISE) last month. Emser Tile...

Armstrong Flooring distributor delivers flooring in China for emergency hospitals

When contractors in China needed to construct a 1,600-bed hospital within 10 days to treat coronavirus patients in Wuhan, they turned to Armstrong Flooring,...

Ege Seramik new subway tiles merge uniqueness with ubiquitous

Ege Seramik is taking subways tiles to the next level with the launch of its new Samos and Mirandela lines, featuring added texture and...

Patcraft introduces Organic Interruption

Cartersville, Ga.—Patcraft has launched its newest modular flooring collection, Organic Interruption. Inspired by the natural interaction between organic elements and man-made structures, the two 18...

Coverings commemorates National Tile Day

Arlington, Va.—Coverings, the largest international tile and stone exhibition and conference in North America, announced the fourth annual National Tile Day celebration scheduled for...
X