Norwalk, Conn.—Aspecta has promoted and made role changes in its sales organization. “We are implementing these changes to grow our business, provide our distributors with better service and achieve a more concentrated focus on our Aspecta commercial business,” said Harlan Stone, group CEO.

Marcel Kies

Kies, managing director of Aspecta’s European branch—Aspecta B.V.—for the past three years, has been named the global CEO of Aspecta. “Marcel has done a remarkable job establishing the Aspecta brand throughout Europe and other parts of the world,” said Russ Rogg, president and CEO, Metroflor Corporation. “Aspecta is a global brand that requires global leadership coupled with local management. With that goal in mind, Kies will work closely with me and our newly appointed director of sales, Alan Rowell, to leverage the scale of the brand while tailoring our sales and marketing approach to the North American market.”

Kies is a respected international sales and marketing business manager with over 30 years of experience in the flooring industry for both B2B and B2C business environments. His leadership thrives working with geographically diverse and multicultural teams.

Alan Rowell, formerly Southeast district sales manager for Metroflor, has been appointed to Aspecta director of sales for North America. Rowell will lead the commercial sales manager team, working in concert with Aspecta distributors to focus on the right customers and ensure that salesforce.com and Reed Construction Data are used to their fullest capabilities. “Alan has shown a keen instinct for our commercial business,” said Rogg. “Beyond sales, he will focus on ‘train the trainer’ initiatives to make sure that the specification and commercial sales teams are fully equipped to be effective ambassadors of the Aspecta brand.”