Shanghai, China—In 2013 Domotex asia/ChinaFloor launched the InnovAction campaign as a promotional platform for new flooring products. After a successful InnovAction in 2018, the world-renowned architect Kostas Chatzigiannis is coming back for the 21st edition of the show. The famous Greek designer will be the master planner of the new style flooring exhibition area of InnovAction.
Chatzigiannis will design a unique exhibition area and custom-made units for each new product display, leaving a unique viewing experience for the audience. The InnovAction flooring campaign and high-profile displays will be located in three halls throughout the exhibition with the purpose of unveiling future market-leading products in carpet, wood and resilient flooring.
In addition, InnovAction exhibitors are automatically enrolled in the online Best Products Competition, which will officially be online from the beginning of February to the end of the month. Every new product will have a short video, making the online vote a unique experience for the professional audience. The awards will be conferred in each category with the winners displayed onsite on large screens, which are rotated at the show for over 60,000 professional visitors.