AHF Products launches hardwood flooring with Densitek core

Home News AHF Products launches hardwood flooring with Densitek core

Mountville, Pa.—AHF Products is transforming its entire line of domestically produced engineered hardwood with the new Densitek core, a high-performance composite material which provides improved dent resistance and faster installation when compared to traditional plywood core. Engineered wood floors with Densitek give consumers the stability, strength and protection they expect with the added beauty of a real hardwood veneer.

“We look at flooring from the consumer’s perspective to identify clear problems to solve,” said Mike Bell, COO, AHF Products. “It’s really all about performance. Specifically engineered with hydrophobic technology to resist moisture absorption, Densitek is engineered to give consumers their most desired flooring—real hardwood—with the durability, resistance to moisture and ease-of installation they need. And, since the floors with Densitek are indeed real hardwood, there is also a sustainability story here that non-wood (plastic) products can’t offer.”

Made up of layers, engineered hardwood with Densitek core is constructed with a 100% natural wood veneer top. What’s more, while performance is improved across-the-board, it does not change the floor’s visuals or textures in any way. The enhanced construction is being incorporated seamlessly in both new and existing engineered hardwood flooring collections. The conversion of all AHF Products’ domestic engineered hardwood product collections to the Densitek core—including the Bruce, Hartco, Capella and Robbins brands—will be completed March 2020.

According to AHF Products, Densitek core is denser and less porous than solid wood or a plywood core, offering greater dent resistance, dimensional stability and moisture resistance. Built to perform, the Densitek core is more than 33% harder and 50% more water resistant than a traditional plywood core. Since no acclimation is needed, the floors can be installed anywhere in the home, above or below grade. In addition, higher utilization of harvested timber in the manufacturing process translates to a lower impact on the environment.

In addition to floors with the Densitek core, AHF Products also offers Hydropel by Bruce. Thanks to a proprietary protective coating and ultra-dense structure, this 100% hardwood floor is fully waterproof up to 36 hours. This addresses areas where there are spills and splashes, including kitchens, bathrooms, basements, mud rooms and entryways.   

Must Read

Tarkett distributor expands to Philadelphia market

Solon, Ohio—Tarkett, a global leader in sustainable and innovative flooring solutions, is increasing its presence on the east coast, thanks to the expansion of...

Stanton introduces Stanton Rug Company

Woodbury, N.Y.—Stanton Carpet Corporation, a leading supplier of decorative, high-quality, self-branded carpet, area rugs and LVP, has announced the launch of a new pre-made...

Novalis names new director of national accounts

Novalis Innovative Flooring has appointed Johanna Paul director of national accounts. Paul brings with her extensive sales experience, having previously held key positions in...

Mannington’s Keith Campbell to retire at year-end

Salem, N.J.—After 28 years as chairman of the board of Mannington Mills, Inc., Keith Campbell has announced he will retire effective December 31, 2023....

Louisville Tile hosts management conference

Louisville, Ky.—The annual Louisville Tile Distributors conference, held here at the historic Galt House Hotel, brought together over 100 Louisville Tile team members from...

The 2023 NAFCD + NBMDA Convention targets distribution

Chicago—This fall, NAFCD and NBMDA will bring together the leaders of the flooring and interior building material distribution community for the 2023 NAFCD +...
Some text some message..