Kennesaw, Ga.—Invista’s Stainmaster brand and Nebraska Furniture Mart have announced the launch of the Stainmaster Home Studio at NFM’s Kansas City location.
Promising a new shopping experience for carpet-buying consumers, the exclusive Stainmaster Home Studio was developed from years of research and consumer insights. The result: an intuitive way for consumers to sample and visualize select flooring styles in-store for the first time. The patented design for the display combines physical Stainmaster samples and a proprietary interactive digital technology, allowing shoppers to navigate the interface through touch.
“At the center of the experience there is a digital educational tool that empowers shoppers with important information about the specific benefits that each carpet option offers,” said Brook Brown, vice president of Stainmaster. “The digital touch screen experience helps us meet shoppers right where they are in their journey. Shoppers are able to save their favorites to order and ship samples directly to their home.”
The benefits aren’t just for consumers. Because of the digital nature of the Stainmaster Home Studio, both Nebraska Furniture Mart and Stainmaster will be able to collect information on how customers are shopping that helps both the brand and the retailer serve customers better in the future.
Kansas City was chosen because it is a hot spot for pattern carpet. “Patterns are always a pain-point for customers as it can be difficult for them to visualize just what the carpet may look like in their homes,” said Dave Chambers, director of flooring at Nebraska Furniture Mart. “The Stainmaster Home Studio helps them understand while also being able to touch and feel the carpet—and even helps them get a sample at home right away.”
The decision to install the Stainmaster Home Studio at NFM made sense on multiple levels. “Stainmaster is continuously pushing to improve the shopping experience and to provide more value for the consumer,” Chambers explained. “At Nebraska Furniture Mart, we have the same commitment. We saw the value and potential in the Stainmaster Home Studio, not just for ourselves but for the consumer—and that’s something we appreciate.”