Mountville, Pa.—AHF Products announced its acquisition of certain assets of Parterre Flooring Systems, a leader in the commercial luxury vinyl tile category. Parterre has serviced the commercial flooring market for more than 30 years with an extensive product portfolio, impeccable design capabilities and an elite brand, the company said, all of which will strengthen AHF Products’ position in resilient flooring solutions.
AHF Products said the addition of the Parterre brand along with its product line and sales representatives and agents will enable it to further accelerate commercial growth through its strong specifier team that will leverage the broad AHF Products and Parterre product portfolios, strategically positioning AHF to better serve the complete needs of its customers. AHF Products said it expects the addition of Parterre, one of the industry’s best vinyl plank flooring brands, to extend its reach in the commercial resilient flooring category, including the health care, education, corporate and hospitality sectors.
“We have the best stable of brands in the industry with Bruce, Hartco, Robbins, LM Flooring and now Parterre,” said Brian Carson, president & CEO, AHF Products. “Our legacy has always been leadership in hardwood flooring, and this past year we entered the vinyl market with six rigid core collections as well as the brand-new Hartco Contract commercial line, geared toward the Main Street market. Our ongoing commitment is to create products that bring more value to our channel partners, across categories. When we look to vertically integrate and buy assets, we want to buy the best, and that’s what we did with Parterre branded products. It’s a brand built on quality, design and service, and we have exciting investment opportunities to further accelerate growth for our partners.”
Ralph Grogan, the former Parterre CEO and new AHF team member, said the company is thrilled to be a part of the next chapter for AHF Products and help lead the commercial innovation and expansion arm for AHF. “The innovative Parterre product designs, along with the A&D community relationships, will add breadth to AHF, and we look forward to engaging with the strong customer base and rapid growth initiatives to further expand the Parterre brand reach,” he said. “The Parterre customers get the best of both worlds—seamless continuity with growth opportunity.”