Mirage launches TruBalance core technology

Home News Mirage launches TruBalance core technology

Saint-Georges, Québec—Mirage’s TruBalance technology platform is now available with most Mirage product offerings and new products.

According to the company, TruBalance features a unique core technology of real wood lamella over quarter-sawn SPF fingers, offering multiples benefits including superior stability, ease of installation, peace of mind and a wide variety of on-trend colors. Combining the best features of each platform, it has 3/4-inch-thick boards like the classic technology, has an increased stability over traditional engineered and has the floating installation capability of the Lock technology.

“Known as our Triple Crown, TruBalance technology is definitely the platform of the future,” said Brad Williams, vice president of marketing at Boa-Franc, the makers of the Mirage brand. “It combines the best features of each technology we’ve been using for decades at Mirage to meet our customers’ needs and expectations. TruBalance is the perfect alliance between nature’s strengths and Mirage ingenuity.”

TruBalance can be nailed, stapled, glued or floated over a wood or concrete subfloor. It can be used on, above and below grade, including over a radiant heat system. It is also made with a mix of wood components and fast-growing, locally sourced SPF to take into account the tree life cycle, making it an environmentally friendly alternative to products made from slower growing hardwood, the company said.

Already tested and approved in the market for many years, the company said, retailers and installers appreciate this product for its versatility, performance and lightness, which makes their work much easier. Its innovative 3-ply structure is ideal for many installation environments and brings peace of mind to customers.

TruBalance technology is available in the Flair, Sweet Memories, Imagine, Admiration and Natural Collections in 5-inch, 6-1/2-inch and 7-3/4-inch widths with a Cashmere or DuraMatt finish depending on the collection. It is also available in Herringbone 5-inch with 30-inch-long boards.

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