Ecore launches Ebb and Flow Motivate

Home Commercial Ecore launches Ebb and Flow Motivate

Lancaster, Pa.—Ecore launched its new woven vinyl collection with the introduction of two new surfaces: Ebb and Flow Motivate.

Built on the company’s proprietary itsTRU technology, Ecore said Ebb & Flow Motivate features two 1mm vinyl wear layers fusion-bonded to a 5mm vulcanized composition rubber (VCR) base layer. The new options are designed to provide premium visuals for fitness, office space and public environments while aiming to deliver safety, ergonomic and acoustic benefits.

“What makes Ebb & Flow Motivate unique is that these are the first textured products Ecore has brought to market in the company’s 150-year history,” said Bo Barber, senior vice president, sales and marketing, Ecore. “The woven vinyl collection’s woven surface layer, combined with the VCR Motivate backing, provides optimal performance and safety while offering truly unique textured visuals—interwoven vinyl strands.”

The company said both surfaces are available in six colors, with the Ebb series featuring a structured woven pattern and the Flow series featuring a complex woven pattern that creates an organic visual effect. Designed for cardio, strength, free weight, retail, public and office space areas, Ebb and Flow Motivate is durable, quiet and stain resistant, according to Ecore.

The surfaces were created using Ecore’s patented itsTRU technology, a manufacturing process that starts with rubber that is diverted from landfills and incineration and upcycled into VCR using a pressurized process that fusion bonds the VCR to virtually any flooring surface, Ecore said. The technology develops and captures energy so flooring surfaces can absorb force while returning usable energy back to the people using the surface.

Must Read

8 ways to drive more website traffic from Instagram

(This story was originally published on and was edited for content and style.) Driving traffic from Instagram is one of the best marketing tactics...

Spartan Surfaces acquires Source One Contract

Bel Air, Md.— Spartan Surfaces acquired Source One Contract, turning a long-time relationship into a long-term partnership, the company said. Bringing on its team...

SBA establishes centers for women-owned businesses

Washington, D.C.—The U.S. Small Business Administration (SBA) recently announced the opening of five new Women’s Business Centers (WBCs) during National Small Business Week earlier...

Mannington Commercial supports Design Your World Miami

Miami, Fla.—Following a successful Chicago launch in 2021, Mannington Commercial said it will serve as a sponsor for IIDA’s expansion of its Design Your...

Torlys receives ‘Great Place to Work’ certification

Toronto—Torlys has once again been certified as a Great Place to Work after a thorough, independent analysis conducted by Great Place to Work Institute...

Total Solutions Plus unveils conference highlights

Indian Wells, Calif.—The 13th annual Total Solutions Plus will again be hosted here November 6-8, 2022. The purpose of event is to annually bring...
Some text some message..