Ecore launches Ebb and Flow Motivate

HomeCommercialEcore launches Ebb and Flow Motivate

Lancaster, Pa.—Ecore launched its new woven vinyl collection with the introduction of two new surfaces: Ebb and Flow Motivate.

Built on the company’s proprietary itsTRU technology, Ecore said Ebb & Flow Motivate features two 1mm vinyl wear layers fusion-bonded to a 5mm vulcanized composition rubber (VCR) base layer. The new options are designed to provide premium visuals for fitness, office space and public environments while aiming to deliver safety, ergonomic and acoustic benefits.

“What makes Ebb & Flow Motivate unique is that these are the first textured products Ecore has brought to market in the company’s 150-year history,” said Bo Barber, senior vice president, sales and marketing, Ecore. “The woven vinyl collection’s woven surface layer, combined with the VCR Motivate backing, provides optimal performance and safety while offering truly unique textured visuals—interwoven vinyl strands.”

The company said both surfaces are available in six colors, with the Ebb series featuring a structured woven pattern and the Flow series featuring a complex woven pattern that creates an organic visual effect. Designed for cardio, strength, free weight, retail, public and office space areas, Ebb and Flow Motivate is durable, quiet and stain resistant, according to Ecore.

The surfaces were created using Ecore’s patented itsTRU technology, a manufacturing process that starts with rubber that is diverted from landfills and incineration and upcycled into VCR using a pressurized process that fusion bonds the VCR to virtually any flooring surface, Ecore said. The technology develops and captures energy so flooring surfaces can absorb force while returning usable energy back to the people using the surface.

Must Read

Southwind names three new territory managers

Dalton—Southwind announced the addition of three new territory managers to its growing sales force.  Adam Moorefield will be taking over the Central and Southern Virginia...

Contract flooring: State of the industry 2024

As the commercial flooring market evolves, the drive toward innovative and sustainable hard surface solutions is shaping the industry’s future, offering diverse options to...

Ambassador Mid-West Floor showroom manager retires

Chesterfield, Mo.—Laura Nielsen Taylor—a 26-year employee and current showroom manager at Ambassador Mid-West Floor—announced her retirement, effective May 31. “After working 26 years at this...

Strategies to solve the worker-shortage crisis

In the U.S. we’re experiencing labor shortages across many sectors, including flooring. It’s not just installers, it’s salespeople and other positions as well. In...

Retailers React: What area of your business has been showing the most activity this year?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

NALFA begins review of LF-01 laminate flooring test standard

Washington, D.C.—The North American Laminate Flooring Association (NALFA) has commenced a comprehensive review of the NALFA/ANSI LF-01 laminate flooring testing standard. This initiative marks...
Some text some message..