Torlys adds Microban with Cleaner Floors campaign

Home Categories Laminate Torlys adds Microban with Cleaner Floors campaign

cleaner floorsToronto, Ontario—Torlys has launched “Cleaner Floors by Torlys,” a campaign focused on educating consumers on how to protect their flooring investment with antimicrobial product protection that helps keep floors 99% cleaner between cleanings, 24/7, the company said.

As part of a decade-long partnership with Microban to provide innovative flooring solutions that contribute to a cleaner space, Torlys said it is expanding on its commitment by offering its built-in antimicrobial protection on most Torlys Smart Floors.

“We are excited to showcase our top-to-bottom antimicrobial flooring coverage through Cleaner Floors by Torlys, where we will highlight how each of the antimicrobial features inhibit the growth of bacteria, mold and mildew to provide customers with a floor that stays cleaner for longer,” said JF Pelletier, director of product management, Torlys. “While you can’t always prevent bacteria from entering your home, you can have peace of mind knowing you are proactively protecting your floor with antimicrobial technology.”

In the floor’s middle, Torlys Smart Core with Microban ensures the core remains protected from product degrading bacteria. Underneath the floor, CorkPlus Blue & FoamPlus Blue Underlays with Microban protect the areas you can’t see and helps prevent mold and mildew under the floor.

Must Read

Shaw named to ‘America’s Greatest Workplaces for Diversity 2023’

Dalton—Shaw Industries has been named to America’s Greatest Workplaces for Diversity 2023 by Newsweek. With research conducted by Plant-A Insights, the study reviewed more than...

David Gross named INSTALL executive director

Washington, D.C.—INSTALL appointed David Gross as its new executive director. Gross began his new position on Dec. 1, 2022, upon the retirement of the...

Mohawk debuts new SmartStrand Color Wall 

Calhoun, Ga.—Mohawk is investing in the powerhouse product brand with a state-of-the-art merchandising destination, the SmartStrand Color Wall. Designed to elevate the overall shopping...

Sika launches MB EZ Rapid

Chino, Calif.—Sika introduced MB EZ Rapid, a single-component, rapid-drying moisture barrier, adhesion promoter and substrate consolidator for all floor covering installations over critical substrates...

Jay Kopelson to receive WFCA Luminary Award

Las Vegas—World Floor Covering Association (WFCA) announced that Jay Kopelson, VP of corporate accounts at Mannington Mills, will receive its Luminary Award. The Luminary...

Tackling TISE: Show strategies from veteran show goers

Las Vegas—The pace of The International Surface Event (TISE) can resemble a track meet at times as attendees traverse the expansive Mandalay Bay Convention...
Some text some message..