Mohawk showcases new collections at NeoCon

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Social Canvas

Chicago—Mohawk Group presented six new collections here at NeoCon this week. NeoCon attendees will be able to experience Social Canvas and Painted Perspectives, both part of a collaboration with ArtLifting, which offers an inclusive platform for marginalized artists, as well as Pattern of Time LVT. Also exhibited will be Timeless Tailored modular carpet and Fractal Fluency, an extension of the concepts from the Relaxing Floors collection. Visit showroom 377 June 13–15 to experience these new innovative products.

“This NeoCon promises to be an exciting design community homecoming,” said Jackie Dettmar, vice president of marketing, design and product development, Mohawk Group. “We are excited to see everyone and are showing new collections in both hard and soft flooring that are driving innovation, leading sustainability initiatives and creating designs that foster positive social impact.”

Mohawk Group said its Social Canvas collection uses the work of artist Charlie French as a point of departure and is a result of a collaboration with ArtLifting, an organization which champions artists who are impacted by disabilities or housing insecurity. ArtLifting provides a platform and creates opportunities for underrepresented artists to amplify their voices and participate in the contemporary art market. The styles in the Social Canvas collection span chunky and smooth textures, colorful brushwork, and have a refined palette, according to the company.

Painted Perspectives, the soft surface collection developed from the work of two artists, Alicia Sterling Beach and Scott Benner, features designs from Mohawk’s in-house studio inspired by the work of Beach and Benner, according to the company. Certain styles put one artist’s work in greater focus, while other styles fully unite them into one multi-faceted aesthetic, the company said.

Pattern of Time, a new addition to the Large & Local LVT collection from Mohawk Group, combines the comfort and tradition of a wood grain floor with unique and inventive emergence of color throughout, according to the company. The ultra-wide and long 9.25 x 59 plank format provides dramatic installation possibilities, while the 4.5mm thickness allows for seamless transitions with EcoFlex NXT and EcoFlex ONE backed carpet tiles and improved floor to floor acoustic performance, the company said.

Mohawk Group said it will introduce its second collaboration with 13&9 Design & Dr. Richard Taylor, head of the physics department at the University of Oregon and Fractals Research to deliver the new Fractal Fluency modular carpet system. According to the company, fractals are the building block of many of nature’s patterns and have been scientifically proven to reduce stress and so provide benefits to physical health. These new carpet planks are offered in two styles, eight distinct colorways.

Mohawk Group said it will showcase Timeless Tailored—a collection that mirrors the classic weave structures of tweed and twill textiles. These modular carpet tiles bring an air of sophistication and the tactility of fabrics to the floors of the built environment, according to the company. This collection has three modular 12 x 36 carpet plank styles that derive their design from classic suiting fabric in fashion, depicted in small, medium and large scales depicted in texture and pattern.

With Mohawk Group’s new EcoFlex ONE carpet backing, Social Canvas, Painted Perspectives, Fractal Fluency and Timeless Tailored are Living Product Challenge Petal Certified, resulting in a net-positive impact for both carbon and water. These collections combine Mohawk’s state-of-the-art new flooring system EcoFlex ONE with the advanced engineering of Duracolor Tricor fiber to deliver modular carpet that leads the industry in durability, cleanability, performance,and sustainability, according to the company.

Like all of Mohawk Group’s flooring products, Pattern of Time LVT is Beyond Carbon Neutral, with an additional 5% carbon offset for a net-positive impact. Additionally, this style is made in the USA, utilizing Mohawk’s certified manufacturing recycling process to repurpose 100% of the company’s post-industrial waste material into new products and features M-Force Ultra performance technology. All NeoCon products support Mohawk’s sustainability efforts and commitment to Net Zero carbon emissions by 2040, sustaining a better ecological and social community, according to the company.

Throughout the week, Mohawk Group will be hosting a variety of events:

Monday, June 13

  • Cocktails and Conversations
    • Event Time: 2–4 p.m.
    • Location: Mohawk Group Showroom 377
  • i+s Pride Party at NeoCon, co-sponsored by Mohawk Group
      • Event Time: 4-7 p.m.
      • Location: i+s Showroom Suite 10-109
      • Featuring: DJ Royce Epstein, A&D Design Director

Tuesday, June 14

  • Mohawk Group presents Mistry in the Metaverse
    • Event Time: 10-11 a.m.
    • Location: Mohawk Group Personal Studio Hub, 304 W. Hubbard Street
  • Daltile/Mohawk Group food truck event
    • Event Time: Lunch time (exact times TBD)
    • Location: Daltile Showroom, 316 W. Hubbard Street
  • ASID’s Outcome of Design CEU, co-sponsored by Mohawk Group
    • Event Time: 2-3 p.m.
    • Location: The NeoCon Presentation Studio, FL2 and streamed live on the NeoCon Hub
    • Presented by: Royce Epstein, A&D Design Director, Mohawk Group Alan Almasy, Herman Miller, Rebekah Matheny, The Ohio State University Karen McCallum, CBRE Design Collective
  • Cocktails and Conversations
    • Event Time: 2-4 p.m.
    • Location: Mohawk Group Showroom 377

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