Shaw announces theme for 2023 SFN convention

Home News Shaw announces theme for 2023 SFN convention

Orlando, Fla.—Shaw Industries has announced its 2023 Shaw Flooring Network (SFN) convention theme: Independent & United. The concept was built in collaboration with SFN retailers and intentionally celebrates the dealer-driven values of the network.

The event will take place January 15–18, 2023, here at the Rosen Shingle Creek and marks the first time in four years that all of Shaw’s aligned retailers are invited to come together in person. Shaw said it is capitalizing on the momentum and excitement of being physically together again with an immersive convention experience unlike any other.

“Independent & United represents who we are as a network,” said vice president of SFN, Danny Crutchfield. “SFN unites retailers who face similar challenges and experiences so they can learn from each other and grow together. As a network, we celebrate the independence of members while leveraging the size and strength of Shaw to make it easier for them to do more business. We are, by definition, independent and united—and we can’t wait to bring this theme to life in Orlando.”

The company said it is already seeing increased interest and enthusiasm for the event.  “The Shaw Flooring Network is very special,” said Jennifer Homeyer, owner of The Design House. “We’re all independent store owners but we’re all united in the fact that we’ve chosen to partner with Shaw.”

Doug McCool, owner of McCool’s Flooring, added, “The main thing about being independent is that we really do get to be who we are, but then we also have the power of the network.”

Further details about Shaw’s 2023 SFN convention—including new product innovations, special promotions, breakout sessions, guest speakers and more—will be shared in the coming weeks.

Watch this video to hear from SFN retailers about what Independent & United means to them, and register for 2023 SFN Convention today via ShawNow.

Must Read

Happy Feet, Welspun partner on charitable product offering

Dalton—Happy Feet International is expanding its offerings to include new products from Welspun Flooring where a portion of every Welspun sale will go toward...

Coverings releases 2023 education lineup

Orlando, Fla.—Coverings, the preeminent event for North America's ceramic tile and natural stone industry, unveiled a sneak peek of featured education for Coverings 2023,...

Tried and true digital marketing tips from the trade

As technology advances and more companies turn to the digital realm for their marketing needs, it’s important for companies to stay up-to-date on how...

John McGrath retires from INSTALL

Washington, D.C.—INSTALL has announced the retirement of its executive director, John T. McGrath Jr., who played a significant role in revolutionizing floorcovering installation training...

Cali updates BCXL collection

San Diego—In response to customer demand and shifting color trends, Cali is adding three new styles to its popular Cali Vinyl Builder’s Choice XL...

Schönox debuts new subfloor products

Florence, Ala.—Schönox HPS North America debuted two subfloor products in response to needs expressed by the professional installer community in the field with Schönox...
Some text some message..
X