Exeter, N.H.— Tina Wicander Crossland has purchased WE Cork, provider of high-quality cork flooring, underlayment, wall coverings and accessories. Previously the national sales manager for WE Cork, Crossland has worked alongside her sister, Ann Wicander, former president of WE Cork, since 2020. The purchase of WE Cork by Crossland not only continues the WE Cork legacy, but also the five-generation legacy of the Wicander family in the cork industry since 1868.
“When our father, ‘Lalle’ Wicander, started WE Cork in 1975, he was the fourth generation in cork,” Wicander said. “I was fortunate enough to work with him for over a decade before he passed in 2001. I built on his legacy for nearly 25 years and now I am excited to see my sister, Tina, carry the mantle of WE Cork and our family tradition into the future.”
Prior to joining WE Cork in 2020, Crossland excelled in her career of over two decades in the hospitality industry, representing brands such as Marriott and Hilton while achieving recognition for her leadership, sales and marketing success, according to the company.
“My passion for cork, combined with my previous hospitality career, inspires me to lead the best cork company in North America,” Crossland said. “I want to thank my former colleagues and employers and especially my sister, Ann Wicander, for helping me to be ready for this new venture as president and owner of WE Cork. Ann successfully led WE Cork for nearly 25 years. For those who know her, these are big shoes I am filling!”
Born in Switzerland and raised in New Hampshire, Crossland currently resides in South Carolina with her husband and two sons.