Dalton—In 2003, The Dixie Group (TDG) introduced Dixie Home to the market to fill the much-needed category of affordable fashion. Capitalizing on its knowledge of design and fabrication of some of the world’s premiere floor coverings with Dixie Home, TDG brought unique fashion to the more budget conscience consumer. For 20 years, the team at Dixie Home has built strong relationships and serviced happy customers by keeping products fresh and up to date with the latest looks and trends. Now, in 2023, to celebrate 20 years of excellence at Dixie Home, the brand is doing a minor “home renovation” of its own. Dixie Home is now DH Floors.
As its flooring options have grown to include hardwood and luxury vinyl flooring, the updated branding is an all-encompassing brand that still holds true to the brand but with an updated approach. As with any good renovation, while the house may look different, the strong foundation of affordable fashion and quality service remains the same.
The official launch of DH Floors was unveiled at Surfaces 2023 in conjunction with celebrating the 20th anniversary of the launch of Dixie Home. Moving forward, all new branding and merchandising will hold the DH Floors name, including the new DH Floors Hardwood collection and the 2023 Elements collection showcasing the newly imagined DuraSilk products.