Tag "rebranding"

    Bolyu Contract, Aqua Hospitality undergo rebranding

Bolyu Contract, Aqua Hospitality undergo rebranding

Dalton, Ga.—Engineered Floors has restructured and rebranded the commercial flooring businesses of Bolyu Commercial and Aqua Hospitality, following Engineered Floors’ purchase of the operating assets of the Beaulieu Group. Bolyu and Aqua will now be known as EF Contract and EF Hospitality. Both companies will utilize Engineered Floors’ state-of-the-art manufacturing processes as well as the company’s new modular flooring facility that produces the Nexus carpet tile and Kinetex textile composite

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    Atlas unveils new collection, rebranding

Atlas unveils new collection, rebranding

Los Angeles—Atlas has launched the Epic collection, featuring four patterns constructed on the company’s unique Ultraweave true cut and loop tufting platform. The four patterns will be available in carpet tile, broadloom and area rugs. In addition, the Epic collection is Atlas’ initial release revealing the company’s new brand identity. The new look reflects a fresh and modern appearance for this well-established style leader, that is known for noteworthy design

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    Installation: M-D PRO clients applaud rebranding focus

Installation: M-D PRO clients applaud rebranding focus

June 5/12, 2017: Volume 31, Issue 26 By Lindsay Baillie   Loxcreen Flooring Group and M-D Building Products recently consolidated its Professional Distribution Channel operations under the new name, M-D PRO. Encompassing all of its professional accessory product lines except PROVA, M-D PRO has developed a new logo to replace Loxcreen Flooring Group for all future product labels, social media and marketing materials. Since the start of its rebranding, M-D

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    Anderson Floors heads into 2012 with new image

Anderson Floors heads into 2012 with new image

by Matthew Spieler Fountain Inn, S.C.—Anderson Hardwood Floors is going back to its roots, so to say. The wood flooring mill announced a comprehensive rebranding initiative that not only focuses on the company’s flagship namesake and its American heritage, it is designed to give distributors and retailers easier, more profitable opportunities. In a nutshell, the total brand restructure consists of condensing the mill’s product line from four brands to two

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Floor Covering News

Press Release

Karndean Designflooring to showcase luxury vinyl at AIA Conference

Export, Pa.—Karndean Designflooring will exhibit at the AIA Conference on Architecture, June 21-23, at New York City’s Javits Center. This exhibition marks the first showcase of Karndean Designflooring at the

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Johnson Hardwood Floors partners with Gilford-Johnson

City of Industry, Calif.—Johnson Hardwood Floors is making a major change in its distribution policy in a large part of its trading area. The company will turn over its direct

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Shannon Specialty Floors names Ellie Dowden Priester director of marketing

Chicago—At NeoCon 2018, Shannon Specialty Floors named Ellie Dowden Priester director of marketing—a newly created position that she was promoted to here. “Ellie has played a pivotal role in the

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