Dallas—Quick-Step continuously sets retailers up for success by taking a superior product line and wrapping it in a comprehensive merchandising system—a system that includes an online catalog that does more than simply provide product information. The brand’s online catalog makes selecting a Quick-Step floor fun and easy by “guiding” the consumer through the selection process.
Everything about the online catalog from the presence of a professional celebrity designer within the catalog’s pages to the exact way in which information, photography, design tips and selection advice are arranged makes selecting a Quick-Step floor feel very manageable.
For several years now, Los Angeles-based interior designer Erinn Valencich has been an exciting and familiar part of Quick-Step merchandising. Erinn’s presence within the digital catalog not only validates the product for consumers, but serves as a very personal connection during communication of information and design advice.
Quick-Step designed its online catalog so Erinn’s comments contribute to guiding the consumer through the process of selecting the right floor for their needs and personal design style. Erinn’s design advice and style instruction helps make the shopping process fun and easy for the consumer, and lends the feeling of comfort and security to the consumer’s final decision on a particular Quick-Step product.
Quick-Step’s online catalog enables users to explore the wide variety of Quick-Step products using flipbook technology, allowing the catalog to be viewed on iPads, iPhones, Androids and the web. This technology also makes it simple for consumers to bookmark pages, search by keywords, print individual pages, and share information via social media channels.
“Research shows that while today’s consumers want a myriad of products to choose from, consumers often feel overwhelmed by lots of options,” explained Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “To combat this, we’ve designed Quick-Step’s online catalog to walk consumers through the selection process, making it enjoyable and manageable to review Quick-Step’s entire product line digitally.”
“Because today’s consumers conduct extensive research online before ever entering a flooring store, our online catalog is one more way in which our brand supports the in-store sales efforts of our Quick-Step retailer partners,” added Thorn-Brooks. “Putting a strong online catalog at consumers’ fingertips, makes it even easier for our retailers to sell more Quick-Step product.”
To view QuicK-Step’s online catalog, visit quickstep.com.