Colorado Springs, Colo.—IndusParquet launched its new retail merchandising system at the NAFCD show here.
“The NAFCD show provides the perfect platform for us to give our distributors a first-hand look at our new Exotic Expo displays,” said Jason Strong, vice president of sales, IndusParquet.“Seeing the display up close with the variety of product merchandising options it provides is the best way to understand the dynamics of our program.”
The new Exotic Expo display houses exotics samples. Contemporary design accented with colorful graphics provides the framework for a high-capacity display. Large 32- x 18-inch sample panels show the wood grain patterns and color variations in each of the displays 32-product presentation panels. Detailed information graphics on the back of each sample provide customers and retail sales personnel a comprehensive review of product features and benefits.
While the display capacity is 32 presentation panels, the display program provides a broader assortment of merchandising opportunities. Retailers can select from four sample packages to showcase in one or more displays.
“We wanted to give the retailer every opportunity to select the display packages that complement the product and style demands of his or her marketing area,” Strong said.
Shipments of the new display are scheduled to commence in the first quarter of 2011. Contact your local IndusParquet distributor for complete program details.