Miami, Fla.—Indusparquet, a leading manufacturer of Brazilian premium hardwood flooring, has added Mitchell Jones and Bill Lipinski to its U.S. sales and marketing team. Jones will serve as business development manager for the company’s direct market of North and South Carolina and Eastern Tennessee. Lipinski will serve the same role for the Midwest direct market.
“We are thrilled to add these two high-quality individuals to the Indusparquet family,” said Jodie Doyle, vice president, U.S. sales and marketing. “They fit into our culture and what we want to represent to our valued customers in these markets. These additions come at a critical time for our company here in the U.S. market. Not only will they be helping us further promote the Indusparquet brand in these direct markets, but also introducing these markets to our brand-new Poplar Hill brand. I cannot think of two better people to lead us in those key markets.”
Jones arrives via Mannington, where he worked as the company’s territory manager in the Carolinas. In addition to that recent experience, Jones had extended stints with both CMH and later JJ Haines, two of the industry’s largest distribution companies. Lipinski brings over 25 years of experience to the position, working with specialty retailers, commercial flooring contractors as well as the A&D community. For the last 11 years, he served as the Midwest regional manager for Earthwerks where his primary responsibilities were working with major distributors and specialty retailers.
Celebrating its 52nd year in business, Indusparquet continues to buck the category trend with significant revenue growth in 2022, highlighted by its new Largo wide plank collection. The company is also introducing its Poplar Hill brand in markets where Indusparquet manages sales through its direct-to-retail channel. Poplar Hill launches in August with its eight SKU rigid core collection featuring Riverwood and Riverwood XL, which is a 9 x 60, EIR format with a 30-mil wear layer.
“We are seeing a real movement back toward some of the products and looks that have made Indusparquet known in the premium hardwood segment, as well as our Brazilian oak (Tauari) program, which has become a huge winner for us,” Doyle said. “In the direct markets, we also want to utilize the talented folks we have on our team. Our ownership and management passionately believe the Indusparquet brand stands for the absolute best Brazilian hardwood flooring manufactured and sold anywhere, and that will remain the case. The Poplar Hill brand stands alone and simply gives us another product to help us become important in those direct-to-retail markets.”