Dalton—Shaw announced it will again be the exclusive flooring provider and sponsor for the HGTV Green Home Giveaway set for spring 2011. HGTV will 
build its 4th annual green home in Stapleton, an eco-progressive community in Denver, Colo. Over the past decade the community has emerged as one of the country’s most ambitious examples of sustainable development.
Constructed by Infinity Home Collection of Denver, a Shaw customer, it will feature construction and design elements that are known to contribute to an energy efficient, cleaner and healthier living environment.
The 2010 HGTV Green Home Giveaway generated 17 million entries and resulted in a successful Spring is Green promotion for Shaw retailers. “We’re honored that Shaw is again the exclusive flooring provider of the HGTV Green Home,” said Steve Sieracki, Shaw’s vice president of marketing and product. “The sponsorship brings incredible brand awareness to Shaw and our vast offering of sustainable, stylish floors. Best of all, the sponsorship delivers value to our retailers through Shaw’s prominent presence on the network during the spring. During the HGTV Green Home time period, our commercials and HGTV.com drive consumers to shawfloors.com. And once on the site, the Spring is Green promotion drives purchase intent. It’s a win-win effort for all of us.”
Recyclable Shaw Anso nylon carpet and eco-friendly Epic hardwood will be featured in the 2011 HGTV Green Home. Participation in projects like the HGTV Green Home is reflective of Shaw’s commitment to sustainability leadership through the Shaw Green Edge, a company-wide business platform based on sustainability through innovation. Cornerstone to the company’s commitment is the Evergreen Nylon Recycling Facility. To date, the Shaw has recycled nearly 300 million pounds of nylon carpet.
“The HGTV Green Home gives us an opportunity to display the latest products, such as Shaw’s sustainable flooring, and highlight the newest practices for the ever-evolving standards of sustainable living,” said Jack Thomasson, HGTV House Planner. “The combination of a spectacular eco-healthy home design, built in a vibrant community, will undoubtedly make this our most dynamic HGTV Green Home ever.”
A video and information about the location of the home is available at HGTV.com/greenhome.
Viewers can enter for a chance to win the HGTV Green Home Giveaway grand prize package during the entry period from April 14 to June 2, 2011.
To learn more about the Shaw Green Edge, visit shawgreenedge.com.