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Guest Column

Guest Column: When renting space is preferred over buying

March 27/April 3, 2017: Volume 31, Issue 21 By Vinnie Virga   (Second of two parts) In my previous column, “Upgrading your store’s location,” I discussed the advantages—and...

Guest Column: Upgrading your store’s location

February 27/March 6, 2017: Volume 31, Issue 19 By Vinnie Virga   (First of two parts) I have visited hundreds of flooring retailers, and the impression I keep...

Guest Column: Best practices in digital image management

February 27/March 6, 2017: Volume 31, Issue 19 By Phil Kenyon   The use of the Internet and mobile devices as a means of researching products is...

Guest Column: Perform annual business checkups

January 30/February 6, 2017: Volume 31, Number 17 By Vinnie Virga Once a year there is a process you can use to help ensure you are...

Guest Column: Note to small retailers—Think hard but fast

January 2/9, 2017: Volume 31, Number 15 By Vinnie Virga History, as we know has a habit of repeating itself, and that’s what’s happening again in the...

Guest Column: Don’t fear the big boxes

December 5/12, 2016; Volume 31, Number 13 By Vinnie Virga Many flooring retailers tell me they cannot compete with the likes of home centers and liquidators. ...

Guest column: How to stand out in your family-run business

Expert advises maintaining your identity while contributing to the greater good November 21/28, 2016: Volume 31, Number 12 By Jacqueline Tabbah There is a fine line...

Guest column: Adapting to survive in today’s changing world

November 7/14, 2016: Volume 31, Number 11 By Vinnie Virga Once upon a time it was easy to be successful at marketing to consumers. You ran...

Guest column: Offering a different take on the old ‘PK’ session

October 24/31, 2016: Volume 31, Number 10 By Mike Nichols We’ve all seen it. A great sports team is exposed and gets beat by 50 points....

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