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Guest Column

Guest column: A comprehensive guide to managing your leads

October 15/22, 2018: Volume 34, Issue 9 By Jason Goldberg   What is more important to your business—lead generation or lead management? The answer: They are both...

Guest column: Why going ‘mobile’ in your flooring business makes sense

March 5/12, 2018: Volume 33, Issue 19 By Kurt Wilson   With the explosion of mobile devices in the last few years, many new software programs and...

Guest column: Managing a workforce across generations

January 22/29, 2018: Volume 33, Issue 6 By Matt Beaudreau   Many businesses today—including the flooring industry—have as many as five generations working together. That’s a phenomenon...

Guest column: Is millennial marketing overrated today?

January 8/15, 2018: Volume 33, Issue 15 By Matt Beaudreau   The big question on the minds of many businesses today, whether you’re selling laminate flooring or...

Guest column: Retailers, are you ready to service the shopper of the future?

November 6/13, 2017: Volume 32, Issue 11 By Wes Dillingham   I recently learned about a company called Enjoy, a 100% online reseller of consumer electronic products...

Guest column: The golden rule of software implementation

August 28/September 4: Volume 32, Issue 6 By Wes Dillingham   (First of two parts) One of the biggest mistakes companies make when buying and implementing software...

Guest column: Flooring plays critical role in today’s training facilities

June 5/12, 2017: Volume 31, Issue 26 By Garnet Sofillas   Today’s health clubs look drastically different from the traditional gym of 30 years ago. In the...

Guest column: Bridging the gap

June 5/12, 2017: Volume 31, Issue 26 By Laurie Baatz   One of the most common issues plaguing the installation of flooring today is moisture in concrete....

Guest column: Lack of action is the No. 1 impediment to success

April 24/May 1, 2017: Volume 31, Issue 23 By Vinnie Virga   If you were able to ask Tony Robbins, Zig Ziglar, Jim Rohn or any other...

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