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LisBiz Strategies

Lisbiz strategies: How to tell exactly who’s a customer

Volume 26/Number 22; March 18/25, 2013 “How do I get more customers through my door?” is the frantic cry of most retailers. In the old days,...

lisbizstrategies: Will the real Oscar customers stand up?

by:  Lisbeth Calandrino Volume 26/Number 21; March 4/11, 2013 Every business struggles with finding customers. When times are tough, the instinct is to go find new buyers....

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