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LisBiz Strategies

Lisbiz Strategies: Does your commission system inspire losers?

January 16/23, 2017: Volume 31, Number 16 By Lisbeth Calandrino Let’s face it; salespeople lose more customers than they sell. Let’s not pretend they don’t. Businesses...

Lisbiz Strategies: It’s time to develop your 2017 email campaign

January 2/9, 2017: Volume 31, Number 15 By Lisbeth Calandrino With the new year in full swing, it’s time to develop your 2017 marketing plan. For...

Lisbiz Strategies: Use behavioral economics to your advantage

December 19/26, 2016: Volume 31, Issue 14 By Lisbeth Calandrino Simply put, behavioral economics provides a framework to understand the real-world, decision-making process. We’d like to...

Lizbiz Strategies: Don’t let your emails collect dust

November 21/28, 2016: Volume 31, Number 12 By Lisbeth Calandrino I was recently in Staples and the clerk asked if I would like my receipt...

Lisbiz Strategies: Growing your business with inbound marketing

November 7/14, 2016: Volume 31, Number 11 By Lisbeth Calandrino Inbound marketing is the process by which businesses connect and convert consumers to customers. At the base...

Lisbiz strategies: The benefits of customized training

October 24/31, 2016: Volume 31, Number 10 By Lisbeth Calandrino Yesterday I was discussing custom sales training with Don Roberts, a successful owner of several Carpet...

Lisbiz strategies: Lessons learned from Wells Fargo fiasco

September 12/19, 2016: Volume 31, Number 7 By Lisbeth Calandrino By now we’ve all heard about Wells Fargo and its fraudulent bank practices that have recently...

Lisbiz strategies: How Fitbit can help you prosper in business

September 5, 2016; Volume 31, Number 6 By Lisbeth Calandrino Several months ago, I finally broke down and bought a Fitbit. I have been thinking about...

LisBiz Strategies: Developing a rapport with the customer

August 22/29, 2016; Volume 31, Number 5 By Lisbeth Calandrino Value isn’t what our store looks like or our product, it’s how we make the customer...

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