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LisBiz Strategies

LisBiz Strategies: Email marketing campaigns done right

June 6/13, 2016; Volume 30, Number 25 By Lisbeth Calandrino Do you know how many customers are actually reading your store’s overall message? This is different...

LisBiz Strategies: Using rejection therapy to battle sales fears

May 23/30, 2016; Volume 30, Number 24 By Lisbeth Calandrino Rejection therapy is a game designed to overcome one’s fear of rejection and to build confidence....

Lisbiz Strategies: Why you should find opportunities outside flooring

May 23/30, 2016; Volume 30, Number 24 By Lisbeth Calandrino There’s plenty to be said for being an expert in your field. Being an expert makes...

Lisbiz Strategies: Developing true executive leadership

May 9/16, 2016; Volume 30, Number 23 By Lisbeth Calandrino Recently I asked a longtime friend, Mark Scher, president of The Brandyl Agency, to speak with...

LisBiz Strategies: How to get close to millennial customers

April 25/May 2, 2016; Volume 30, Number 22 By Lisbeth Calandrino Maybe you’ve never heard of crowdfunding, but it may just be the way to your...

LisBiz Strategies: Setting boundaries for family employees

April 11/18, 2016; Volume 30, Number 21 By Lisbeth Calandrino I have been providing custom sales and manager training for many years. During this time I’ve...

LisBiz Strategies: Men are taking over the kitchen

March 28/April 4, 2016; Volume 30, Number 20 By Lisbeth Calandrino For all of the retailers who sell kitchens: Take heed. Over the past five years, I’ve...

LisBiz Strategies: Can you train millennials?

March 14/21, 2016; Volume 30, Number 19 By Lisbeth Calandrino There is so much talk about millennials—or Generation Y—including their work habits and their ideas...

Lisbiz Strategies: Is the future of retail all about the cheapest price?

February 29/March 7, 2016; Volume 30, Number 18 By Lisbeth Calandrino Is retail all about sales, coupons and more coupons? This past holiday season was certainly...

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