Columns

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  • Marketing mastery: How to escape the feast-or-famine roller coaster

    July 31/Aug. 7: Volume 31, Issue 4 By Jim Augustus Armstrong   (First of three parts) How many of these statements sound familiar? “Business is slow, so I scramble to get more customers. The next month things pick up and I stress out and work long hours trying to stay caught up; then things slow down and the cycle starts all over again.” “I feel like I’m stuck at the

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    Lisbiz strategies: Lessons learned from my focus group

    July 31/Aug. 7: Volume 31, Issue 4 By Lisbeth Calandrino   When it comes to selling flooring we keep hearing the big box is clobbering the independent retailer. I find this hard to believe, so I decided to hold my own mini-focus group to get a clearer understanding of the issues. I recently convened a panel of 21 women—ages 25 to 65—at a small restaurant near my house. I asked

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    Distributor’s perspective: Online marketing in flooring distribution

    July 31/Aug. 7: Volume 31, Issue 4 By Steve McKenna   In this modern technology age, no one can dispute the importance of developing and maintaining a viable online marketing strategy. Problem is, many of us are not utilizing our websites to their full potential. As I look around the industry, I’m noticing our websites are vastly different from our day-to-day customer interactions. In the flooring distribution world, many distributors

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    Al’s Column: Staying on the same page is key to success

    July 31/Aug. 7: Volume 31, Issue 4 By Tom Shay In many ways, running a business is akin to playing team sports. And we all know what can happen when members don’t behave as if they are playing for the same team. (Perhaps you have seen that sports clip of the defender on a professional soccer team who, in his attempt to pass the ball to the goalkeeper, kicked the

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    Retail education: The real science behind WPC

    FCNews Ultimate Guide to WPC: July 17/24, 2017 By Bill Treiber   The emergence of WPC (wood plastic composite) core flooring into the LVT and LVP product sector has accelerated in recent years. In this article, I explain what WPC is and how it differs from other products in the market. Though it may be defined differently depending on the person/company you ask, WPC cores are basically a mixture of

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    Marketing Mastery: Creating profitable referral relationships

    July 3/10: Volume 32, Issue 2 By Jim Augustus Armstrong   (Third of three parts) In parts one and two I presented strategies for developing and nurturing referral relationships with other businesses, and how those relationships can generate $250,000 to $1 million or more in annual revenue with extremely low marketing costs. Essentially the goal is to round up, nurture and profit from a herd of businesses that send you

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    Dear David: Managing a business amidst sibling rivalry

    July 3/10: Volume 32, Issue 2 By David Romano   Dear David: My father transferred our business to my three siblings and me quite some time ago. We didn’t pay for it and all have equal ownership. I now find myself doing more for the business than my siblings. When I ask them to work harder and play a larger role they throw our equal ownership in my face. I

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    Al’s Column: Turning ordinary shops into ones that ‘pop’

    July 3/10: Volume 32, Issue 2 By Pamela Danziger   A recent survey among small businesses conducted by American Express found growth is the No. 1 priority for small businesses, and that means marketing. Of course, online and social media is a given, but it takes more than high-tech tactics to invigorate marketing for small independent retailers—flooring stores included. The real power of marketing a small business comes through the

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    Al’s Column: Managing multiple generations in the workplace

    June 26: Volume 32, Issue 1 By Matt Beaudreau (Second of two parts) Currently, five generations make up our society. Each of those five generations has an active role in the marketplace. Depending on the specific workplace, the workforce includes four to five generations. Following are the birth years for each generation: Gen Z: born after 1996 Millennials (Gen Y): born 1977 to 1995 Generation X: born 1965 to 1976

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    Guest column: Flooring plays critical role in today’s training facilities

    June 5/12, 2017: Volume 31, Issue 26 By Garnet Sofillas   Today’s health clubs look drastically different from the traditional gym of 30 years ago. In the 1980s through the early 2000s, mainstream clubs had it all: selectorized machines, cardio equipment, aerobics, group X, massage and tanning. Nowadays, functional training is the focus and many traditional gyms are eliminating equipment to create dedicated, functional training spaces. “The focus is now

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    Floor Covering News

    Press Release

    Karndean to host Korlok launch party

    Export, Pa.—Karndean Designflooring invites area architects, designers, retailers and homeowners to celebrate its new rigid core interlocking floor and find out why “everything clicks with Korlok” at the company’s U.S.

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    CCA Global Partners to host annual charity golf tournament

    Manchester, N.H.—CCA Global Partners is preparing for its 15th Annual Alan Greenberg Charity Golf Tournament which benefits the Floor Covering Industry Foundation (FCIF). The event will be held Sept. 19 at

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    Shamrock names new plant manager

    Memphis, Tenn.—Shamrock Plank Flooring has named Terence Bittmann plant manager. In this position Bittmann will collaborate with Jack Shannon, Jr., president, and Jeremy Keel, director of operations, on improving Shamrock’s

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