Columns

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  • Financial: How changes in tax law will affect dealers

    February 5/12, 2018: Volume 33, Issue 17 By Bart Basi   (Second of two parts) In my previous column, I broached the subject of the passage of the Tax Cuts and Jobs Act—also referred to as the Tax Reform Bill—and what the changes mean for small businesses and retailers in the floor covering space. In this installment, I will delve deeper into the benefits of the law relative to how

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    Surfaces Ceramic Coverage: Tiles go bigger, colors stay neutral

    February 5/12, 2018: Volume 33, Issue 17 By Nicole Murray   One thing still seems to be true regarding the tile trends at this year’s Surfaces: the bigger the better. Large slabs with infinite design possibilities due to printing technologies were seen all over the showroom floor in varied thicknesses. These new slabs are available for floor, wall or countertop applications. Roy Viana, Dal-Tile’s director of slab and natural stone

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    Retailer2retailer: When odds are against you, take a chance

    February 5/12, 2018: Volume 33, Issue 17 By Scott Perron   In January my son Zachary, who is now 17, and I took our first father-son trip to an industry trade show for the SE Flooring Market in Atlanta. As a young man, Zack was intermittently around during my corporate days in Kansas City but he had never been to a vendor show of any size. During our 60-hour jaunt

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    Al’s column: How to better manage lead generation

    February 5/12, 2018: Volume 33, Issue 17 By Jason Goldberg  (First of two parts) It stands to reason that more leads will result in more sales for your company, right? Not so fast. Leads only convert into dollars when they are properly managed by your salespeople, managers and marketing team. Many flooring retailers make the mistake of thinking lead generation is the key to success, so they invest thousands of

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    Guest column: Managing a workforce across generations

    January 22/29, 2018: Volume 33, Issue 6 By Matt Beaudreau   Many businesses today—including the flooring industry—have as many as five generations working together. That’s a phenomenon unprecedented in the history of the U.S. workforce. This presents both an opportunity and a challenge as businesses look for ways to improve communication and work processes across generational lines. The first thing an owner needs to do is acknowledge there are fundamental

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    Lessons learned: Taking a page from the restaurant industry

    January 22/29, 2018: Volume 33, Issue 16 By Tom Jennings   No flooring store seems to be making easy money today. Competition is fierce and margins are squeezed. As with every budget in the business world, the need to watch expenses is very real. I get it. It’s just that there are some areas of your business which may be poor places to attempt to save money. In fact, in

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    Financial: Tax reform: Information dealers need to know

    January 22/29, 2018: Volume 33, Issue 16 By Bart Basi   (First of two parts) The passage of the Tax Cuts and Jobs Act, a.k.a the Tax Reform Bill, has a lot of flooring dealers scratching their heads. The document itself is more than 600 pages, all single spaces, and some of the words you can’t even decipher. The most important thing for retailers to consider regarding the new changes

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    Al’s column: Learning to better serve your customers

    January 22/29, 2018: Volume 33, Issue 16 By Brian Gracon   There’s likely a huge gap between how you see your business and how your customers see it. Eighty percent of businesses think they provide great customer experiences, but only 8% of customers agree. Maybe we just don’t know what our customers really want, which can be a big problem. When your customers are not happy—even if they are being

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    Marketing mastery: Giving Mrs. Consumer reasons to choose you

    January 8/15, 2018: Volume 33, Issue 15 By Jim Augustus Armstrong   “You’ve got to remember that every prospect searching online for a flooring store has an unspoken question on her mind: ‘Why should I choose you instead of your competitors?’” I told Brad, a dealer from Connecticut for whom I was doing an online marketing assessment. “Wow, I’d never thought of it that way,” he replied. “Most dealers haven’t,”

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    Guest column: Is millennial marketing overrated today?

    January 8/15, 2018: Volume 33, Issue 15 By Matt Beaudreau   The big question on the minds of many businesses today, whether you’re selling laminate flooring or Lamborghinis, is how do we reach this group that everyone is talking about—the millennials? For the purposes of this conversation, we define millennials as follows: those born between 1977 and 1995. The long and short answer is retailers first need to look beyond

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    Floor Covering News

    Press Release

    Armstrong Flooring recognizes another Elite Retailer

    Lancaster, Pa.—Floortrends, a family owned business that began in 1967 as Kawartha Karpet & Tile, is Armstrong Flooring’s newest Canadian Elite Retailer. It is the first Elite location for the

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    Armstrong Flooring announces price increases

    Lancaster, Pa.—Armstrong Flooring will initiate a 3% to 6% price increase on select residential and commercial sheet and vinyl composition tile products in the United States and, due to continued exchange rate

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    American OEM obtains renewed status of CARB ULEF exemption

    Burns, Tenn.—American OEM has obtained renewed status of its CARB ULEF exemption on engineered wood flooring products. This renewal was granted after a perfect record of passing indoor air quality

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