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  • Ceramics of Italy sponsors exhibition at the National Building Museum

    New York, N.Y.—Ceramics of Italy is participating in and sponsoring the National Building Museum’s upcoming exhibition “Making Room: Housing for a Changing America.” Opening on Nov. 18 in Washington, D.C., the 10-month exhibit aims to highlight innovative housing solutions in a one-of-a-kind, evolving installation. Organized by the museum and the Citizens Housing & Planning Council and presented in partnership with Resource Furniture and Clei, “Making Room” focuses on residential interior

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    Lisbiz strategies: Make your store rock over the holidays

    November 27-December 11, 2018: Volume 32, Issue 13 By Lisbeth Calandrino   November and December are often the slowest months for flooring dealers. If you’re a salesperson, they can also be the most depressing. While everyone else is partying and rushing around, you’re waiting for customers to come in and buy flooring. Here’s a list of things you can do to draw customers and bring cheer to your store. Have

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    Marketing mastery: How to manage your online reputation

    November 27-December 11, 2018: Volume 32, Issue 13 By Jim Augustus Armstrong   I was doing an online marketing assessment for Susan, a dealer from California, when she said, “Jim, I can’t believe this dealer has a higher star rating than us. He operates out of a storage container, and he once pulled a gun on a customer.” I said to Susan, “Let’s walk a mile in Cathy Consumer’s shoes

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    Al’s column: The importance of employee retention

    November 27-December 11, 2018: Volume 32, Issue 13 By Lisbeth Calandrino   A friend of mine was recently fired for having a side business that was in competition with his employer’s. He had developed a reviews-based platform for businesses, but he never took any of his employer’s customers. It was developed simply to have an extra source of income. Does this sound familiar? Early on, he spoke to his boss

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    Installments: Moisture mitigation

    November 20/27, 2017: Volume 32, Issue 12 By Elliot Gordon   Contractors are under pressure to complete projects on ever-shorter schedules with ever-tighter budgets. The imperative to get the job done quickly and efficiently may overshadow the need to fully test concrete slabs to determine whether moisture remediation is required. However, if moisture testing is not conducted and moisture content sneaks up on you in the middle of a project,

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    Marketing mastery: Creating profitable Facebook posts

    November 20/27, 2017: Volume 32, Issue 12 By Jim Augustus Armstrong   “We paid a company to do Facebook posts for us and the results have been terrible,” the owner of four flooring stores recently told me. “We’ve pretty much given up on Facebook marketing.” I’ve heard similar comments from a number of dealers frustrated with their results from Facebook marketing. This isn’t because Facebook can’t be very profitable for

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    Lizbiz Strategies: Don’t let red-hot sales leads get too cold

    November 20/27, 2017: Volume 32, Issue 12 By Lisbeth Calandrino   The good thing about hot sales leads is they tend to fall right in your lap. The bad news is you can’t sit on them for too long before they get stale. Managing and following up on leads can be tricky. I get it. You meant to call them, but you were too busy. Now you’re afraid to follow

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    Al’s column: Navigating through tax, legal issues

    November 20/27, 2017: Volume 32, Issue 12 By Roman Basi   A client recently asked me if it was necessary to file IRS form 1065 for people who operate as a “small partnership.” This is a question you might be asking yourself if you are one of the many people in this country who operate your business as a partnership. The answer is yes, no and maybe. A simple understanding

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    Installments: Getting a better handle on large format tiles

    November 6/13, 2017: Volume 32, Issue 11 By Dean Cunningham   Large format tiles allow consumers to unleash a world of design possibilities and achieve a flawless, minimalist appearance to any residential or commercial space. As the contemporary, modern design trend continues to be a favorite among the consumer as well as installation professionals, large format tiles are creating major advantages in the marketplace. When large format tiles were first

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    Lisbiz strategies: Explore the customer experience at TISE

    November 6/13, 2017: Volume 32, Issue 11 By Lisbeth Calandrino   Retailers have confused the customer experience with customer service, but they are not the same thing. Providing exceptional service and improving your competitive edge through customer experience will keep your customers and business operational. Customer service is considered a single transaction that takes care of the customer’s immediate needs. This includes booking a customer’s install, product selections or an

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    Floor Covering News

    Press Release

    Armstrong unveils enhancements to flagship residential website

    Lancaster, Pa.—Armstrong Flooring has launched key enhancements to its website with new and improved features to help guide homeowners through all stages of the buying journey—getting started, inspiration and ideas, product information,

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    Cali Bamboo names Jackson president

    San Diego—Cali Bamboo has named Doug Jackson president of the company. Jackson, an industry veteran, draws from over 20 years in the flooring business, most recently as the vice president of

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    Domotex asia/Chinafloor brings back popular features

    Shanghai, China—To commemorate the 20th anniversary of Domotex asia/Chinafloor, show organizers will reintroduce the widely popular InnovAction Flooring Campaign, Materia and cadex educational conferences. “InnovAction is a snapshot of the

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