Columns

1 2 3 64
  • Marketing mastery: The best social media platforms for business

    October 9/16, 2017: Volume 32, Issue 9 By Jim Augustus Armstrong   I sometimes hear busy flooring dealers make comments such as, “I keep hearing about the different social media platforms I should be using to market my business, but there are so many. I just can’t keep up.” It’s understandable for dealers to feel this way because there are a ton of options available. If you’re struggling to choose

    Read More

    Lisbiz Strategies: Add email marketing to your digital strategy

    October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino   Digital marketing uses online channels and methods that allow you to analyze what is and isn’t working. Because we’re talking about electronic media, this analysis can be done immediately. You can make changes on the spot if something isn’t working, which is not always possible with every marketing channel. When I was in the retail business, I used weekly

    Read More

    Al’s Column: Avoiding the pitfalls of poor estate planning

    October 9/16, 2017: Volume 32, Issue 9 By Roman Basi   In my previous column, “Estate Planning: Leave it to the pros,” (FCNews, Sept. 11/18), I explained—citing several recent real estate tax cases—how unqualified advisors can potentially cause a host of problems for their clients. Despite having expertise in other areas, some attorneys, accountants and other professionals that do not specialize in estate planning can do more harm than good.

    Read More

    Financial: Estate planning—Leave it to the pros

    September 11/18, 2017: Volume 32, Issue 7 By Roman Basi   We all know the old saying, “Leave it to the experts.” Well, several recent estate tax cases clearly show us individuals who set up estates but are not specialists can create a lot of problems for their clients. Attorneys, accountants and other professionals that do not specialize in this area of the law are warned their actions might hurt

    Read More

    Marketing mastery: Winning the so-called path-to-purchase game

    September 11/18, 2017: Volume 32, Issue 7 By Jim Augustus Armstrong (First of two parts) In 2016 Synchrony Financial did a major-purchase study that focused on the path to purchase consumers take when they buy big-ticket items. The company found 85% of consumers begin their path to purchase online, 70% then visit a brick-and-mortar store and 82% make their purchase in the store. According to GE Financial, this entire process

    Read More

    Lisbiz Strategies: The holiday season is a great time for promos

    September 11/18, 2017: Volume 32, Issue 7 By Lisbeth Calandrino   Has the summer been slow? Are you and your employees enjoying a lazy time? Would you rather not think about the upcoming winter season? If so, you’re not the only one. Retailers seem to wake up at the end of November when their opportunities are gone or slim. If you haven’t noticed, the box stores are already showing Christmas

    Read More

    Al’s Column: Top 10 tips for tile, stone maintenance

    September 11/18, 2017: Volume 32, Issue 7 By Rod Sigman   In the nearly three decades that I have been in this industry, there have been tremendous advancements in technology, techniques and craftsmanship. Yet with all the progress that has been made, many problems still exist, including issues and failures directly related to the lack of knowledge and understanding of how critical a role proper care and maintenance play in

    Read More

    Retailer2retailer: Having the real thing for a few dollars more

    August 28/September 4: Volume 32, Issue 6 By Scott Perron   Over the last several years a significant trend has occurred: Millions of square feet of carpet is being replaced by hard surfaces. The look of hardwood has always been desirable in the U.S. and now there are many categories that offer the many visuals found in real wood, including tile, laminate, luxury vinyl plank and WPC. Although similar in

    Read More

    Marketing mastery: Cut the rope to finally grow your business

    August 28/September 4: Volume 32, Issue 6 By Jim Augustus Armstrong   (Third of three parts) In the first two parts I compared a flooring dealership to a hot air balloon. It wants to float up into the sky but a rope is anchoring it to the ground. The rope represents the amount of hours you can physically work in your business. By cutting the rope, your business can grow

    Read More

    Lisbiz Strategies: Put Surfaces on your must-attend list

    August 28/September 4: Volume 32, Issue 6 By Lisbeth Calandrino   This year I was invited to be part of the educational committee to determine the seminars to be offered at TISE 2018. I have always wondered how the seminars were decided. This year I would not only participate in the process but would learn more about the industry. Weeks before our arrival, Carol Wilkins, educational director of TISE, sent

    Read More
    1 2 3 64

    Floor Covering News

    Press Release

    Carpet One reveals 2017 pink ribbon welcome mat

    Manchester, N.H.—Carpet One Floor & Home released its 2017 collection of pink ribbon welcome mats to support breast cancer research, with 18 new mats that are stylish, humorous or whimsical to

    Read More

    Armstrong Flooring raises Airbase dealers to ‘Elite’ status

    Lancaster, Pa.—Armstrong Flooring has announced that all 12 AirBase Carpet and Tile superstore locations have achieved Elite Retailer status. The retailers serve markets in Delaware, Pennsylvania, Maryland, South Jersey and

    Read More

    Galleher, 3M provide support for fire relief

    San Francisco—Galleher and 3M are partnering to help those impacted by the fires in California. Both companies are sending food, clothing and supplies to people in need in Napa, Solano

    Read More
    Open

    Close