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Aligning your digital outreach with consumers’ needs

By Lisbeth Calandrino COVID-19 continues to change customer behavior. The consumer’s online shopping behaviors that were growing before the pandemic are now mainstream. They want...

How to unleash your sales talent (part 2)

(Second of two parts) By Jim Augustus Armstrong The national closed-sale average for dealers is about 35%, meaning if 10 people walk into the average flooring...

Proven practices for profit

By Jason Goldberg (First of two parts) Every flooring business is different; every geographic market is different; and every competitive landscape is different. However, there are...

Penny for my thoughts? Here’s a dollars worth

By Steven Feldman We are approaching the finish line to what has to have been the most challenging year that most of us have ever...

How to unleash your sales talent

(First of two parts) By Jim Augustus Armstrong “If 10 people walk into your store, how many buy?” “If I’m personally doing the sale, it’s probably six or...

10 strategies to build business during the holidays

By Lisbeth Calandrino I was speaking with my next door neighbor recently about what she was serving for Thanksgiving. She told me she had enough...

PPP loan forgiveness explained

By Roman Basi The Small Business Administration (SBA) recently released three new guidelines addressing some of the most frequently asked questions regarding Paycheck Protection Program...

Tribute to a friend

By Steve Feldman To say the news came as a shock would be a greater understatement than to say COVID-19 has been an annoyance. The...

Make your temporary sales surge permanent

By Jim Augustus Armstrong "I’m having a record year," a dealer from Virginia told me during a recent dealership diagnostic I was conducting over the...

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