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Right-selling tips to seal the deal (part IV)

By Pami Bhullar In the first three installments of this series, I outlined the key building blocks of right-selling—building trust with the customer; understanding her...

Standing out in a mediocre world

By Jim Augustus Armstrong (First of two parts) I walked into an office supply store recently and an employee asked if they could help me find...

Sharpening your emotional (sales) IQ

By Lisbeth Calandrino One thing we’ve learned during COVID-19 is there are various opinions on overly sensitive issues. For example, “Should I wear a mask...

Best ways to ‘right sell’ customers

By Pami Bhullar (Third of four parts) In the previous installments of this series, I talked about the importance of understanding (and differentiating between) the customer’s...

Working remotely: Not a sustainable solution

By Steven Feldman Somewhere around the middle of March, employees at many U.S. companies grabbed their laptops, went home and did something pretty amazing: They...

How a dealer grew sales during lockdown

By Jim Augustus Armstrong The last several installments have been dedicated to equipping you with proven strategies to recession-proof your dealership and come back strong...

Technology, training go hand in hand

By Jason Goldberg I’ve been working in the flooring industry for 34 years. In every one of those years, having enough qualified installers has been...

Branding is more important than ever

By Lisbeth Calandrino During COVID-19, we have all experienced a major shift in how we live and conduct business. In addition, the shift continues to...

My Take: Kudos to the National Floorcovering Alliance

By Steven Feldman In a time when floor covering events are being canceled, postponed or switched to a virtual format, one organization in six weeks...

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