Laminate

    Winning the laminate flooring commodity competition

Winning the laminate flooring commodity competition

by Matthew Spieler As a retailer, I focused on getting to know the leaders in flooring to learn as much as possible about the industry. Markets are the best venue for doing this. Most industry executives show up for these events. At one time there were several shows twice a year. Today there is but one giant market, Surfaces, which is not to be missed. In addition, there are dozens

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    New laminate floors from Armstrong: high design and practical value

New laminate floors from Armstrong: high design and practical value

What could your home look like if you had no limits? If the hottest design trends were easily affordable, and tough enough to withstand even the most active household?  Armstrong’s new laminate floors combine striking and innovative designs with top-performance, at a price that is easy to live with. Armstrong Laminate Flooring makes it all possible: high design, premium quality and practical value.  Drawing inspiration from art, nature, fashion and

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    Latest looks in laminate

Latest looks in laminate

Back in the day—a.k.a. the mid ‘90s—when laminate flooring was first making its way to America’s shores, the product’s look was quite unsophisticated. Thanks to advancements in technology, the designs and texture of laminate have become so realistic that mill executives themselves have been so fooled by their own product they’ve had to reach down and touch it to determine whether it was laminate or the real thing. Here are

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    Price erosion continues to plague laminate

Price erosion continues to plague laminate

Sales still shifting toward non-specialty retail channels by Steven Feldman The laminate flooring market in 2011 could best be described as more of the same. Sales dollars decreased for the fifth consecutive year, albeit slightly, volume increased for the third year in a row and more business was directed toward the home center and mass merchant channel. When the dust cleared, FCNews research puts the laminate flooring market at $1.094

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Unilin adds commercial warranty to laminates

Dallas—Unilin has added a commercial warranty to almost all Mohawk, Quick•Step and Columbia laminate products. The five-year light to medium warranty is meant to open doors to the commercial market for retailers while reinforcing the message of superior durability” for residential customers, the company noted.

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Armstrong announces price increase on laminate products

Armstrong Flooring announced it will raise prices in the U.S. and Canada 5% on laminate products and 6% on select installation tools and materials, effective with shipments on July 23. “Due to higher raw material, labor, energy and transportation costs we find it necessary to adjust our prices to ensure we can continue to deliver quality, innovation and service that drive growth for our customers,” said Kevin Biedermann, senior vice

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    Executive forecast: Laminate officials remain optimistic

Executive forecast: Laminate officials remain optimistic

By Matthew Spieler   With the massive slide laminate had been on continuing to level off in 2011, officials remain upbeat the category will soon see better days—albeit not to the degree they once were, but compared to where they have been recently, any improvement is a welcome sight. Executives admit there are still tremendous challenges even beyond the economy but feel laminate’s realism, performance and overall value will win

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    Distribution: Laminate woes may be coming to an end

Distribution: Laminate woes may be coming to an end

The great squeeze on laminate flooring—from hardwood flooring on the high end to vinyl on the lower end— has forced many flooring distributors to decrease their dependence on the product. In some cases, wholesalers have reduced their laminate mix by more than 10%, and as much as 25% in the last three years. Clearly, these have not been good times for laminate flooring, which is not to say that distributors

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Unilin commissions Russian laminate flooring mill

Dalton—Unilin started operating a laminate flooring mill built in the Russian administrative district of Nizhny-Novgorod in the second half of September. The company will initially run a short-cycle press and a profiling line at the new facility.

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    Despite price pressures, high-end laminate products holding up

Despite price pressures, high-end laminate products holding up

Even though overall prices within the laminate category have dropped in recent years and more products fall into the low and mid range price points, there is still a market for high end goods. As such, there are still laminate companies promoting high end products as they recognize it not only separates dealers from the pack, it allows retailers to earn higher profits as the margins on these goods are

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    Fall product preview: More focus on value, USA made laminates

Fall product preview: More focus on value, USA made laminates

As sales continue to be hard to come by, laminate manufacturers are putting more emphasis on products that give consumers extra value for their dollar while touting the fact more of these goods are being produced domestically. “The buying process in 2011 finds consumers almost universally scrutinizing their flooring purchases through a new value lens,” said Roger Farabee, senior vice president of marketing for Mohawk’s Unilin divison. “A strong price/value

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    Laminate: Is the hourglass still in effect?

Laminate: Is the hourglass still in effect?

In the year or two leading up to the recession, the laminate category was experiencing what many called an hourglass effect. Meaning consumers were more apt to purchase either a high-end product featuring the latest technology and designs or a low-end floor that gives a quick, easy updated look to their home. As such, sales of products in the mid price point were getting squeezed out of existence.

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    Laminate: Dollars down in category, but volume up

Laminate: Dollars down in category, but volume up

There are pretty much two ways to look at the laminate flooring category in 2010. The optimists will focus on the fact that for the second consecutive year, and in a very tough economic climate, laminate manufacturers moved more square feet of the product than the year prior. Unfortunately, it is happening at the expense of the product’s average selling price. Thus, the category suffered its fourth straight year of

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State of the industry: Laminate hit hard but still has plenty of life left

While every category has been hit hard by the recession and the new attitudes of the consumer as the country slowly recovers from the economic downturn, it seems like laminate has been taking some low blows lately and executives are fighting back, telling FCNews there is plenty of life left in the category going forward. “Low end continues to attract the most volume,” noted Travis Bass, executive vice president of

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    Surfaces 2011: Laminate mills play it cautious with intros designed to fill gaps

Surfaces 2011: Laminate mills play it cautious with intros designed to fill gaps

Las Vegas—In years past, it was easy to define the top design and technological trends in the laminate category as most introductions included one or both. But with the recession taking a major toll on the category, manufacturers at Surfaces were all over the board as they focused on rounding out their offerings in anticipation of more consumers opening up their purse strings as the year progresses.

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Floor Covering News

Press Release

CTEF to hold CTI, ACT demonstrations at TISE

Pendleton, S.C.—The Ceramic Tile Education Foundation (CTEF), which provides education and installer certification for professionals working in the ceramic tile and stone industry, will be conducting ongoing demonstrations of the

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Retail Lead Management builds new integrations with flooring ERP systems

Columbus, Ohio—Retail Lead Management has recently completed the development of its initial integrations with two flooring ERP systems: RollMaster and RFMS. The company is also scheduled to launch its Qfloors

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Scott Group Studio names new co-CEOs, chairman

Grand Rapids, Mich.—Scott Group Studio, a leading designer and manufacturer of custom, handmade luxury carpets, has named John Hart and Tim Hill as co-chief executive officers. Hart has a 20-year

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