Laminate

    Laminate: Neither down nor out

Laminate: Neither down nor out

Segment gets longer, stronger By Melissa McGuire Volume 26/Number 19; February 4/11, 2013 Las Vegas—Laminate may not have been the largest flooring category at Surfaces, but one thing was certain: The product still has a significant foothold in the marketplace. An overall consensus among retailers confirmed that while luxury vinyl tile is encroaching on laminate’s market share, the category not only has staying power, but growing power as well. “Our business

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    Executive forecast: Things are looking up for laminate category

Executive forecast: Things are looking up for laminate category

By Louis Iannaco  Volume 27/number 15; December 3/10, 2012 After a rough few years, it looks as if the laminate segment may be on its way back to better, more profitable times. At least that’s the way industry executives believe, with one chief reason being the positive signs coming from builder business. Increases in the demand for higher end goods are also contributing to a more optimistic outlook for next

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    Mohawk, Quick•Step & Columbia laminate earn FloorScore certification

Mohawk, Quick•Step & Columbia laminate earn FloorScore certification

Dallas – Mohawk, Quick•Step, and Columbia laminate have recently earned the highly-coveted FloorScore certification by passing one of the most stringent indoor air quality certification programs in the world.  FloorScore tests for 78 volatile organic compounds (VOCs), some of which are identified as known carcinogens or reproductive toxins. All Mohawk, Quick•Step, and Columbia laminate products are officially FloorScore certified.

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    Laminate: Hope for lagging sector

Laminate: Hope for lagging sector

By Ken Ryan The laminate category has been on a steady decline since 2007, hurt by eroding prices that have stifled profit potential at the low end and the popularity of luxury vinyl tile (LVT) products. While there remains a vibrant market for higher-end laminate, especially 12mil offerings, the middle and bottom have eroded significantly, distributors say.

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    Winning the laminate flooring commodity competition

Winning the laminate flooring commodity competition

by Matthew Spieler As a retailer, I focused on getting to know the leaders in flooring to learn as much as possible about the industry. Markets are the best venue for doing this. Most industry executives show up for these events. At one time there were several shows twice a year. Today there is but one giant market, Surfaces, which is not to be missed. In addition, there are dozens

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    New laminate floors from Armstrong: high design and practical value

New laminate floors from Armstrong: high design and practical value

What could your home look like if you had no limits? If the hottest design trends were easily affordable, and tough enough to withstand even the most active household?  Armstrong’s new laminate floors combine striking and innovative designs with top-performance, at a price that is easy to live with. Armstrong Laminate Flooring makes it all possible: high design, premium quality and practical value.  Drawing inspiration from art, nature, fashion and

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    Latest looks in laminate

Latest looks in laminate

Back in the day—a.k.a. the mid ‘90s—when laminate flooring was first making its way to America’s shores, the product’s look was quite unsophisticated. Thanks to advancements in technology, the designs and texture of laminate have become so realistic that mill executives themselves have been so fooled by their own product they’ve had to reach down and touch it to determine whether it was laminate or the real thing. Here are

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    Price erosion continues to plague laminate

Price erosion continues to plague laminate

Sales still shifting toward non-specialty retail channels by Steven Feldman The laminate flooring market in 2011 could best be described as more of the same. Sales dollars decreased for the fifth consecutive year, albeit slightly, volume increased for the third year in a row and more business was directed toward the home center and mass merchant channel. When the dust cleared, FCNews research puts the laminate flooring market at $1.094

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Unilin adds commercial warranty to laminates

Dallas—Unilin has added a commercial warranty to almost all Mohawk, Quick•Step and Columbia laminate products. The five-year light to medium warranty is meant to open doors to the commercial market for retailers while reinforcing the message of superior durability” for residential customers, the company noted.

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Armstrong announces price increase on laminate products

Armstrong Flooring announced it will raise prices in the U.S. and Canada 5% on laminate products and 6% on select installation tools and materials, effective with shipments on July 23. “Due to higher raw material, labor, energy and transportation costs we find it necessary to adjust our prices to ensure we can continue to deliver quality, innovation and service that drive growth for our customers,” said Kevin Biedermann, senior vice

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    Executive forecast: Laminate officials remain optimistic

Executive forecast: Laminate officials remain optimistic

By Matthew Spieler   With the massive slide laminate had been on continuing to level off in 2011, officials remain upbeat the category will soon see better days—albeit not to the degree they once were, but compared to where they have been recently, any improvement is a welcome sight. Executives admit there are still tremendous challenges even beyond the economy but feel laminate’s realism, performance and overall value will win

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    Distribution: Laminate woes may be coming to an end

Distribution: Laminate woes may be coming to an end

The great squeeze on laminate flooring—from hardwood flooring on the high end to vinyl on the lower end— has forced many flooring distributors to decrease their dependence on the product. In some cases, wholesalers have reduced their laminate mix by more than 10%, and as much as 25% in the last three years. Clearly, these have not been good times for laminate flooring, which is not to say that distributors

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Unilin commissions Russian laminate flooring mill

Dalton—Unilin started operating a laminate flooring mill built in the Russian administrative district of Nizhny-Novgorod in the second half of September. The company will initially run a short-cycle press and a profiling line at the new facility.

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    Despite price pressures, high-end laminate products holding up

Despite price pressures, high-end laminate products holding up

Even though overall prices within the laminate category have dropped in recent years and more products fall into the low and mid range price points, there is still a market for high end goods. As such, there are still laminate companies promoting high end products as they recognize it not only separates dealers from the pack, it allows retailers to earn higher profits as the margins on these goods are

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    Fall product preview: More focus on value, USA made laminates

Fall product preview: More focus on value, USA made laminates

As sales continue to be hard to come by, laminate manufacturers are putting more emphasis on products that give consumers extra value for their dollar while touting the fact more of these goods are being produced domestically. “The buying process in 2011 finds consumers almost universally scrutinizing their flooring purchases through a new value lens,” said Roger Farabee, senior vice president of marketing for Mohawk’s Unilin divison. “A strong price/value

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Floor Covering News

Press Release

Laticrete launches LHT Plus for large, heavy tile flooring applications

Bethany, Conn.—Laticrete has introduced LHT Plus, a polymer-modified large and heavy tile mortar specifically formulated to provide a one-step installation for large format ceramic tile, porcelain tile and stone on

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CTEF focuses on qualified labor at Coverings 18

Atlanta, Ga.—The Ceramic Tile Education Foundation (CTEF) will focus on tile installation excellence and qualified labor demonstrations during Coverings’18, the Global Tile & Stone Experience taking place at the Georgia

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Domotex asia/ChinaFloor concludes 20th Anniversary edition

Shanghai, China—Domotex asia/ChinaFloor’s 20thAnniversary edition closed March 22, achieving new milestones in international visitor and exhibitor numbers as well as increased participation with VIP programs and onsite events. The show

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