Technology

    Technology: Houzz programs support retailers, suppliers

Technology: Houzz programs support retailers, suppliers

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie Houzz, a visual-based, online platform focused on home renovation and design, is working to provide flooring retailers a space to develop name recognition in their local markets. The goal is to help retailers reach new customers and network with other flooring/home remodeling professionals. “Houzz is the largest platform for home remodeling and design,” said Kathleen Hegedus, industry marketing representative for

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    Technology: Podium places online reviews front and center

Technology: Podium places online reviews front and center

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   Podium, a customer interaction platform, is looking to make it easier for flooring retailers to manage their online reviews and customer interaction. The company, which was founded in 2014 by Eric Rea and Dennis Steele, allows businesses to not only build and manage online reviews, but also drive interest with potential and existing customers through channels like text message.

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    Technology: Lead-generation programs aim to maximize retailers’ outreach efforts

Technology: Lead-generation programs aim to maximize retailers’ outreach efforts

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   Digital lead generation and management systems are beginning to eat away at traditional forms of collecting leads as consumers continue to use their electronic devices to search and shop for products. As online shopping becomes easier and more popular, experts say it is crucial for businesses to capture leads online. To help the flooring retailer tap into digital lead

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    ProMat aims to ease specification process

ProMat aims to ease specification process

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   Pro Material Solutions (ProMat) was created as a way for commercial contractors, designers and architects to manage product data for any given project. “We are simply a database for the industry,” said Jerry Freeman, IIDA, president of ProMat. The company provides users with a plethora of tools including a project binder, a specification download button, a palette builder

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    Marketing Online: 10 tips to help you create an effective social media strategy

Marketing Online: 10 tips to help you create an effective social media strategy

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   For many retailers, jumping into social media is similar to exploring uncharted territory. It is unfamiliar, time consuming and poses the risk of failure/getting lost. However, now more than ever, social media has become a crucial part of the consumer’s search for products and services. If you are not maintaining your presence on social media, you run the

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    Technology: Emser Tile, Chameleon Power test virtual reality tool

Technology: Emser Tile, Chameleon Power test virtual reality tool

February 27/March 6, 2017: Volume 31, Issue 19 By Nicole Murray   Las Vegas—Emser Tile and Chameleon Power gave Surfaces attendees a “virtual” first look at an innovative tool that allows consumers to browse through products using high-tech goggles and sophisticated software. The program essentially lets users design their household in the virtual world to see what the final product will look like prior to purchase and installation. How it

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    Technology: Quick-Step helps dealers take digital leap

Technology: Quick-Step helps dealers take digital leap

February 27/March 6, 2017: Volume 31, Issue 19 By Lindsay Baillie   Quick-Step, known for its laminate, hardwood and luxury vinyl flooring, is also making strides in helping retailers on the digital marketing front. Three of its most recent programs—Blogger Influencer Outreach, Quick-Step Toolbox and Style My Floor—all provide retailers with materials to help digitally inform and inspire consumers, close sales and bring customers from the retailers’ websites into their

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    Technology: Xintory links buyers and sellers of overstock goods

Technology: Xintory links buyers and sellers of overstock goods

February 27/March 6, 2017: Volume 31, Issue 19 By Reginald Tucker   Of the many challenges facing the flooring industry, dealing with excess inventory, seconds, drops and outdated samples is high on the list. This should come as no surprise given the relatively high rate of product turnover in flooring. However, one company has developed an innovative, high-tech solution to this perennial problem. Brooklandville, Md.-based Xintory (short for “inventory exchange”)

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    Technology: My Flooring Warranty helps retailers stay relevant

Technology: My Flooring Warranty helps retailers stay relevant

February 27/March 6, 2017: Volume 31, Issue 19 By Nicole Murray   Las Vegas—Retail experts believe the key to generating repeat business and developing long-term relationships with customers lies in maintaining consistent contact even after the job is complete. My Flooring Warranty says it offers the tools to help floor covering dealers accomplish that goal. How it works: My Flooring Warranty takes customers’ data into a portal and strategically plans

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    Technology: Latest software offers add-ons, mobile solutions for dealers

Technology: Latest software offers add-ons, mobile solutions for dealers

February 27/March 6, 2017: Volume 31, Issue 19 By Lindsay Baillie   Las Vegas—Software manufacturers continue to meet the demands of retailers, commercial contractors and installers, providing programs for virtually every facet of their operations. Whether it is business management, estimating, measuring or lead-management software, these providers are tapping into browser- and cloud-based systems to make their programs easier to use and mobile. Following is an overview of some of

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    Social Media: How to create an eye-catching Instagram profile

Social Media: How to create an eye-catching Instagram profile

January 2/9, 2017: Volume 31, Number 15 By Ayme Sinclair, marketing director, Stanton Carpet Now that you know Instagram and its 500 million-plus users is the best platform to use to build an audience at virtually no cost, the next step is to set up your account. It all starts with a good profile. Remember, first impressions are everything, so if a user isn’t already familiar with you, then your

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    Solutions: Mohawk arms its aligned dealers with tools for success

Solutions: Mohawk arms its aligned dealers with tools for success

December 19/26, 2016; Volume 31, Number 14 By Lindsay Baillie   Dallas—If one thing was made clear at the Solutions convention here recently, it’s Mohawk’s unwavering commitment to the success of its retailer partners. From a bevy of new innovations spanning the entire soft and hard surface spectrum to refreshed displays and digital marketing tools, Mohawk is working hard to help retailers achieve their goals in 2017 and beyond. The

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    Hmbox: A novel way to measure vapor emissions

Hmbox: A novel way to measure vapor emissions

December 5/12, 2016; Volume 31, Number 13 By Lindsay Baillie The creator of Fidbox—an electronic device installed underneath a wood floor that logs environmental condition data—has unveiled Hmbox, a handy digital device that installers can use as a moisture and temperature measuring device. User friendly and non-destructive, Hmbox provides accurate data to determine the potential for a proper floor covering installation. “The Hmbox monitors the job site and vapor emissions

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    Mohawk’s Omnify gives dealers proven tools to succeed

Mohawk’s Omnify gives dealers proven tools to succeed

December 5/12, 2016; Volume 31, Number 13          By Steven Feldman Mohawk is gearing up for 2017 by arming its aligned dealers with a bevy of tools to help them effectively battle in an increasingly competitive retail landscape. Aside from a plethora of new product innovations across its soft and hard surface platforms, Mohawk is unveiling a new marketing innovation that will enable aligned dealers to easily integrate their in-store experience

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    Technology: New software aims to maximize efficiency

Technology: New software aims to maximize efficiency

December 5/12, 2016: Volume 31, Number 13 By Lindsay Baillie Flooring industry software developers are constantly upgrading their programs to help retailers, installers and contractors become more efficient at estimating, measuring, job scheduling and inventory management. Following is an overview of programs designed to help maximize efficiency for both retail and commercial operations. American Business Software (ABS) ABS’s FloorPro III ERP is an industry-specific system designed to handle most office

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Floor Covering News

Press Release

Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

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WF Taylor, Smell Away Solutions form strategic alliance

Overland Park, Kansas—WF Taylor and Smell Away Solutions have established a strategic relationship for Taylor to distribute the Smell Zapper line of odor elimination products throughout the United States. WF

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WFCA, ESR Commercial become partners

Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of

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