Defining brand leadership
The most powerful force in retail flooring is consumer trust. The combination of the most trusted brand in the flooring industry offered by trusted retailers is unstoppable. This is why Armstrong retailers are succeeding, and why Armstrong invests in the brand at industry-leading rates.
Investment in the Armstrong brand encompasses television and print advertisements, as well as a robust Internet presence. The result? An awareness of the Armstrong name at rates well above other flooring brands. But beyond acknowledging that they know the Armstrong name, consumers report that Armstrong is the brand that offers them high quality craftsmanship, makes long-lasting, durable products, and has been doing so faithfully for many years.
Flooring professionals know that most consumers are in the dark when it comes to real knowledge about flooring options, costs, installation and the like. The interesting thing is that consumers recognize that gap too. Naturally, it makes them feel unsure, uneasy and hungry for a trusted resource. This explains why consumers visit arm- strong.com more than competitor sites, why consumers ask retailers for the Armstrong brand, and why retail sales professionals find the Armstrong brand a powerful tool in the sales process.
Generations of Armstrong employees have upheld the company’s position as the number one trusted brand by pioneering new flooring, new styles, new colors and designs, and new ways of delivering consistently high quality. Armstrong is known for its performance, guarantees in service after the sale, superior on-time delivery and much more.
Armstrong has defined the standard of leadership in the flooring industry. Our heritage and contributions to the flooring industry are what make the Armstrong brand such a tremendous asset to retailers and consumers alike.