Good times or not, brands mean profit

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Scotchgard

Performs like no other

Scotchgard protector from 3M performs like no other, earning the reputation consumers value: Original. Proven. Trusted. When it comes to these traits, is there any question why the Scotchgard brand is recognized the world over?

And, when it comes to your key customer— women aged 25 to 54—Scotchgard not only achieves a brand awareness of 98%, its approval rating and overall quality consistently ranks among the top 4% of the 1,000 best-known brands for women.

Why? For nearly 60 years the Scotchgard promise of protecting against soil and stains has been uncompromised. This longstanding commitment has made Scotchgard the highest ranked brand in both aided and unaided awareness when it comes to such attributes as most dependable, most effective, highest quality, strongest, safest, easiest and more. Not only are they satisfied with the performance of Scotchgard Protectors, studies show they would purchase other products if they were protected with Scotchgard.

Throw in the fact that 3M has been around for almost 100 years and it is easy to see why that kind of recognition makes Scotchgard a name that sells.

3M is fundamentally a science-based company which means it is consistently researching ways to make its products better and safer for people, pets and the planet—and Scotchgard is one of them.

In fact, most people don’t know the products in use today are far different than those of 60 years ago when 3M invented the concept of stain and soil protection. Changes in the raw materials used in the products they protect along with new regulations mean the company’s scientists need to stay one step ahead to ensure Scotchgard continues to perform in the manner generations of consumers have come to trust and rely upon.

Today’s products are produced in a sustainable manner and are safe for the environment and to use around children and pets.

Scotchgard: It keeps your things looking good longer.

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