Healthier Choice acquires Flexitions moldings

HomeNewsHealthier Choice acquires Flexitions moldings

DALTON—Healthier Choice Flooring, a manufacturer of frothed polyurethane carpet cushion and acoustical underlayment, has acquired Flexitions, a manufacturer of stainable, flexible transition moldings.

Developed for use with hardwood and laminate flooring applications, Flexitions can solve installation issues when dealing with a curve, arch or radius. Available in T-molding, threshold, reducer, stair nose and quarter round profiles, Flexitions can be stained and finished to match and/or coordinate with floor coverings such as wood, laminate, tile, vinyl, stone and more.

Flexitions takes stain just like natural wood and is available in three natural wood grains and textures, making for a more natural look and feel when stained and finished. Flexitions is also available in standard, factory-applied colors. Called Flexitions Fifteen, these standard colors coordinate with a majority of wood flooring sold today.

“Healthier Choice is constantly striving to improve its existing product lines while introducing new and innovative products for the flooring industry,” said Craig Poteet, president. “Flexitions is a revolutionary product that not only solves a specific installation challenge but also allows for unlimited creativity in flooring design.”

Drew Holland, marketing manager, said Healthier Choice will introduce a new Flexitions marketing program that includes advertising, sample kits, POP fixtures and an enhanced online presence. The idea is to further propel market penetration and consumer awareness. “Just like with other Healthier Choice products, we are committed to continued growth and development of Flexitions.”

For more information on the line, visit or call 706.275.0345.

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