FOUNTAIN INN, S.C.—To help retail owners get more consumers in the door and raise sales for their staff, Anderson Hardwood is launching two fall events that are each the biggest is the company’s 64-year history.
John Woolsey, Anderson’s vice president of marketing and merchandising, said this fall the hardwood manufacturer is “pulling out all the stops to give America’s retailers the ammunition to close the sale and reap the rewards.”
The All American Sales Event, which kicks off Oct. 1 and runs through Dec. 31, is designed to help close the sale, explained Lee Safrit, Anderson’s brand manager. So much so, it has been in the making since summer when the company began reducing prices on almost one-third of its best selling products. “These reductions included many of our best selling handscraped and handcrafted products such as Virginia Vintage Classic Plank, Anderson Dellamano, Appalachian Time Worn II, Vineyard and Piazza.”
While lower prices are a start, Woolsey said the company took it up one more level by adding a $100 consumer rebate coupon on sales over 450 square feet of first quality Anderson products. The coupon will be made available for download the same day the All American Sales Event starts.
To support the fall sales event, he added, Anderson is providing retailers with a number of merchandising elements that “will allow them to make a visually impactful presentation at point-of-sale. They were developed after many conversations with retailers on what works in their showrooms and what doesn’t.”
Included in the kit is a two sided, four color, static cling window banner and a life size, 55-inch 3D temporary display for the retail showroom. There are also shelf talkers designed to work on all Anderson’s product displays.
Sales spiff
Along with giving consumers reason to purchase a new Anderson floor, the mill is giving retail salespeople reasons to sell the product. Between Oct. 1 and Dec. 31, the manufacturer is offering a per carton incentive through its Anderson Rewards program.
The promotion allows salespeople to earn points toward an Anderson American Express- branded Rewards Card which can be used online or by going to any of the thousands of retail locations across the United States that accept the card.
“Just about anything and everything a person could want is available,” Woolsey said. “What better way to get extra money for Chrismas shopping?” Safrit added, “We tried to make this promotion as rich, simple and easy to use as possible.” To do this, rewards can be earned by selling any of Anderson’s brands: Anderson, Appalachian, Virginia Vintage and Biltmore For Your Home and all running line, first quality products.
Retail sales personnel can sign up to participate in the promotion by logging on to andersonfloors.com/rewards.
The site is also the place to go to post sales and keep track of earnings. Once a salesperson earns 25 points, which represents approximately an average sale of Anderson flooring, they will be transferred into a dollar amount and their Anderson American Express-branded rewards card will be mailed out.
Then, once a month, Anderson will transfer future earned rewards from the salesperson’s account to the card.
Points are earned at different rates depending on the products being sold, with higher values going to the better goods.
Retail sales personnel can contact their local Anderson distributor to learn more about the program or visit the Anderson Rewards website for complete details.