WFCA introduces video series to ease floor shopping process

Home News WFCA introduces video series to ease floor shopping process

Anaheim, Calif.—Today, the World Floor Covering Association (WFCA) announced the launch of a new initiative designed to aid consumers by demystifying floor covering, thus shortening the buying process. Called “Every Floor Has Its Place”, the series features Tom Jennings, a retail expert and longtime executive in the flooring industry, who has been working with WFCA on an ongoing basis writing and creating “More Than A Floor” training episodes for industry professionals, as well as serving as an industry spokesperson for the association.

The consumer-friendly episodes were created to help ease the shopping experience for customers in the market for floor covering. Extensive category research sponsored by WFCA revealed that consumer’s primary concerns when buying flooring is lack of available information, finding a reputable retailer and pricing. The new consumer series will address all of these chief concerns and more.

A few topics for the series include: “Viewing Floor Samples in Your Home”, “Being Comfortable With Your Sales Advisor”, “Do It Yourself or Hire a Professional?,” “What to Bring With You to the Retailer” and “Understanding the Estimate.” For the initial launch ten 2-minute scripts were created.

“The ‘More Than A Floor’ series where Tom has emphasized how to focus on the needs of the customer, resonated so well with industry audiences it became obvious to extend the programming to the consumer market,” said D. Christopher Davis, President and Chief Executive Officer of the World Floor Covering Association. “Tom is one of the most honorable and approachable professionals I have ever met. He is the perfect candidate to deliver information and news on a topic that many consumers find overwhelming and intimidating.”

The series will be promoted and available on wfca.org and on YouTube.

Must Read

Northann Corp. secures European patent for 3D printing technologies

Northann Corp., a leading innovator in the 3D printing industry, has secured a new, groundbreaking European patent for its state-of-the-art “DSE Embossing Technology,” which...

Karastan LuxeCraft debuts revitalized stone, wood fashions

Calhoun, Ga.—Karastan continues to expand its role as a complete flooring brand by focusing on fashion that transcends time with enhanced and authentic designs...

Fuse Alliance adds five new members

Fuse Alliance, a member-owned organization of professional commercial flooring contractors, has added five new members: BECA Commercial Flooring, Buckeye Floor and Ceiling, DeSoto Floor...

Underlayments: New formulations tout enhanced performance

Underlayments are valuable to the flooring retailer for several reasons—not the least of which being a satisfied customer. From comfort underfoot to sound absorption...

Hardwood enhancements bolster category’s lasting appeal

Hardwood may very well be the most aspirational flooring product (next to stone or ceramic tile). However, that doesn’t mean suppliers are relying solely...

Mohawk Group partners with water.org

Dalton—In celebration of World Water Day, Mohawk Group announced its partnership with Water.org in an effort to help increase access to safe water and sanitation...
Some text some message..
X