In conjunction with a story I’m working on, I have been playing with the abundance of Quick Response codes that are popping up on advertisements and products seemingly everywhere. My search history has everything from TV shows to flooring products in it right now. Surprisingly to some, the flooring industry isn’t light years behind when it comes to this kind of application. So far I have found apps/QR codes for Wools of New Zealand, Armstrong, Mohawk, Shaw, Laticrete, Mannington, Earthwerks, Coverings, Crossville, Interface and the usual software suspects like QFloors and RFMS.
Just what are QR codes? According to Wikipedia, it is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones, made up of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. Basically, it is a bar code that, when you take a picture either with your smartphone camera or a QR reader app, redirects you to the website of the designer’s choice. For more in depth info, check out this terrific blog post outlining all the specific details.
To learn a little more, we developed our own QR code to direct users to our homepage. It could not have been any easier with the use of this site. Stay tuned for more codes to come in the future!
-Emily