DALTON—As part of its first HGTV Home Flooring by Shaw promotional package, Shaw’s “30 Days of HGTV Home” will feature a month-long Facebook challenge for the consumer audience. The 2011 promotional launch, to start Sept. 1, will motivate the consumer with the Floor A Day Giveaway, opportunity to earn a voucher for a free HGTV Home tool bag, and a free HGTV Home area rug offer upon purchase.
Through the Floor A Day Giveaway, visitors can win a new HGTV Home Flooring by Shaw floor at facebook.com/shawfloors by voting for their favorite of five stunning rooms featuring HGTV Home Flooring by Shaw. Created by nationally-read DIY and design bloggers, each room’s design started with a beautiful floor from the HGTV Home Flooring by Shaw collection. Facebook visitors can view the rooms and with each vote, earn another Floor A Day Giveaway entry.
Floor A Day Giveaway registrants will also receive a printable voucher for a free HGTV Home Bag to be redeemed at a local HGTV Home retailer.
Additionally, when consumers make an HGTV Home Flooring purchase, they will also receive a redemption form for a free 4’×6’ area rug from the HGTV Home Inspire area rug collection.
The comprehensive HGTV Home Month was designed to entice consumers at all levels of the purchasing process and through a variety of different advertising modes.
“There are a lot of ‘firsts’ for us within this dynamic HGTV Home Flooring by Shaw promotional package. This is our first promotion for our HGTV collection and first Facebook promotion,” said Heather Yamada, marketing manager. “There are certainly a lot of things the 30 Days of HGTV Home campaign does to engage the consumer in a really fun and interactive way.”
The promotional campaign will close September 30.