A blog from Tom Jennings, chairman WFCA Services

Home Blog A blog from Tom Jennings, chairman WFCA Services

This past week I had the opportunity to participate in the presentation of honors to the winners in Floor Covering News 2012 Award of Excellence competition. These awards, which are jointly sponsored by the WFCA, are presented to flooring manufacturers in a variety of categories ranging from design to sustainability. What is unique about these awards is that they are voted on by the manufacturer’s customers. The voting is done over an extended period of time, and by several mediums, so every dealer has the opportunity to be heard.

There is no cost to participate, so flooring manufacturers of all sizes have an equal opportunity. Because of this fact, I expected to see some smaller producers represented. This did not prove to be the case. The most dominant manufacturers in each product category received the bulk of the awards.

Whether your firm operates at wholesale, or retail, look at your competition and ask the question: “Are they good because they’re big, or are they big because they are good?” I believe that the answer is usually the latter. When firms satisfy their customers, they get positive “votes” in the form of purchase orders. Consequently, these businesses thrive and grow. These awards proved to be simply a reflection of this process.

They say that champions don’t do one thing a 100% better than their competitors, rather they do a hundred things 1% better. Whether the subject is racing horses, a golf tournament, etc., the winning margin is almost always less than 1% of the total score. It is often one seemingly insignificant act that determines the difference between a big trophy and a consolation prize!

Ask yourself, how many things does our firm do that our customers would vote us to be 1% better at than our competition? It’s imperative that all involved pay attention to the small, yet critical, details. Judging by this past week’s award ceremony, the major players in the flooring industry certainly are.

Tom Jennings

Must Read

Suppliers stick with tried-and-true glues

By Ken Ryan Pity the poor adhesive. It’s not enough just to be proficient at adhering to a surface. These days, top-performing glues have to...

You can’t put a price tag on peace of mind

By Lisbeth Calandrino Businesses around the country are beginning to gradually reopen. The question now is, what’s the best way to welcome customers back in...

Qualifying customers properly

By Chris Coltran Having spent more than 28 years in our industry—and having had the opportunity to train tens of thousands of RSAs ranging from...

WFCA to host inaugural fcB2B educational webinar

As part of the World Floor Covering Association's (WFCA) Knowledge is Power webinar series, Lewis Davis, senior director of technology & research, and several...

PPP loan program extended until August 8

By Reginald Tucker The deadline for small businesses to apply for loans under the Paycheck Protection Program (PPP) has been extended to August 8, 2020....

Shaw ranks second in Learning! 100 list

Dalton—For the tenth consecutive year, Shaw Industries has been named to Elearning! Magazine’s 2020 Learning! 100 list for its comprehensive education and training efforts. According...
X