Mohawk launches breast cancer awareness campaigns

Home News Mohawk launches breast cancer awareness campaigns

Calhoun, Ga.—Mohawk Industries is a long-time supporter of breast cancer research. Since 2001, Mohawk has donated more than $4 million to Susan G. Komen through its Specify for a Cure and Decorate for the Cure programs. As a corporate partner, Mohawk has made a commitment to provide ongoing support to Susan G. Komen through its corporate donations and additional contributions based on carpet and carpet cushion purchases made by Mohawk’s customers. The goal of both programs is to help spread awareness about breast cancer and the importance of investing in Komen’s work to end this disease.

To reinforce this commitment during National Breast Cancer Awareness Month, Mohawk is launching a series of web campaigns to increase awareness of its commitment to breast cancer research and generate positive customer engagement. Throughout the month of October, the following digital programs will be in place:

  • All Mohawk-branded websites, including MohawkFlooring.com, Karastan.com, MohawkGroup.com, Durkan.com and MohawkHome.com, are executing a site “Pink Out” starting Oct. 1. Each brand’s website will feature pink elements to demonstrate Mohawk’s total company commitment to Breast Cancer Awareness month.
  • Mohawk Group is implementing a Pink Day on Oct. 25, encouraging all internal associates and customers to wear pink and post images to Instagram with the hashtag: #specifyforacure.
  • Mohawk Flooring is executing a Facebook “Survivor Spotlight Video Contest” by encouraging consumers to nominate the breast cancer hero in their lives for a Dream Room Makeover. A Mohawk panel will select approximately 10 video finalists to post on our Facebook page and invite sharing and voting.
  • Starting Oct. 1, Karastan is implementing a “Breast Cancer ‘Live Beautifully’ Pinterest Contest.” Consumers will be asked to create a Karastan “Live Beautifully” board on Pinterest including the Karastan Breast Cancer badge, five Karastan room scenes and 15 elements of their Dream Room to be eligible to win a Karastan bound carpet plus a $250 donation to a Breast Cancer charity of the winner’s choice.

“Breast cancer affects so many people around the world, and Mohawk and our retailers are committed to the cause,” said Mollie Surratt, Mohawk’s senior director of public relations and content. “We encourage all of our valued retailers to build on what we have planned in October to spread awareness. We have accomplished so much in the past twelve years together, and there is still work to do until a cure is found. Mohawk is proud to lead in the industry in breast cancer research and awareness.”

“We are pleased to again have the support of Mohawk Flooring this October,” said Dorothy Jones, vice president of marketing at Komen. “Funds raised through this partnership make a critical difference in the lives of women and men facing breast cancer.”

For more information, visit MohawkFlooring.com/Komen.

Must Read

Specifying in the age of COVID-19

By John McGrath The International Standards and Training Alliance (INSTALL) is putting a greater emphasis on working hand-in-hand with commercial architects and designers to develop...

What can be learned from an old classified ad

By Steven Feldman “Men wanted for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and recognition...

Shaw Floors taps Jon England

Dalton—Shaw Floors has named industry veteran Jon England its new director of resilient category management. England most recently served as chief sales and marketing officer...

NFA takes the lead in bringing back in-person events

By Ken Ryan When the National Floorcovering Alliance (NFA) convenes in Savannah, Ga., next week, it will mark the first time in more than six...

Republic joins NFA vendor ranks

By Ken Ryan Republic Flooring has graduated from specialty vendor to core vendor of the National Floorcovering Alliance (NFA). The move represents another feather in...

Mannington Commercial partners with Material Bank

Calhoun, Ga.—Mannington Commercial has entered into a new partnership with Material Bank, the largest material marketplace in the architecture and design industry. Effective today,...
X