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Volume 27/Number 23; March 17/24, 2014

Wood Pro, Custom Wholesale Floors expand into LVT with FreeFit

Auburn, Mass.—Wood Pro, headquartered here, and its affiliate Custom Wholesale Floors, headquartered in Jacksonville, Fla., have signed exclusive agreements to distribute FreeFit LVT throughout their territories. The combined distributorships, which previously focused on wood flooring, operate out of 12 locations and service territories spanning between Maine and Connecticut in the Northeast and from North Carolina to Florida in the Southeast.

“Adding FreeFit allows us to differentiate ourselves from the competition in a market segment that is growing,” said Tony Benvenuti, CEO, Wood Pro/Custom Wholesale Floors. “We couldn’t ignore LVT any longer, but we didn’t want a commodity product. As experts in wood flooring, we have already established a customer base that will see the complimentary nature of an easy-to-install, waterproof floor.”

IVC US, Denver Hardwood partner

Dalton—IVC US will partner with Denver Hardwood to distribute its Moduleo luxury vinyl tile and plank (LVT) flooring. Based out of Denver, Denver Hardwood services various locations in the Rocky Mountain region, including Colorado, New Mexico and southeastern Wyoming.

“Moduleo has made a splash in the market since its launch last year, and we are looking forward to contributing to its growing reputation and success,” said Enos Farnsworth, president of Denver Hardwood.

The partnership followed IVC US’s announcement of its plans to build the largest LVT plant in North America. “Their investment coupled with the strength of Denver Hardwood is sure to be a winning combination,” Farnsworth said.

RA Siegel to carry Urban Floor products

City of Industry, Calif.—Urban Floor has added The RA Siegel Co. in Mableton, Ga., as its exclusive distributor in Georgia, Alabama and Florida. R.A Siegel will carry Urban Floor’s full product lineup, which includes the Urban Lifestyle Collection, comprised of four different series; Mountain Country Collection, a hand-crafted line that carries a sense of Old West individualism; Welcome Home Collection, which offers a value price; Royal Court Collection, offering a unique look in multiple widths; Presidential Signature Collection, offering a vintage feel; Villa Caprisi Collection, inspired by Italian design and flair, and the Composer Collection, which captures the look and feel of reclaimed hardwood floors.

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