Mohawk’s License to Spill campaign a finalist for Sabre PR award

Home News Mohawk’s License to Spill campaign a finalist for Sabre PR award

Calhoun, Ga. – Mohawk’s “License to Spill” campaign, a year-long campaign of onsite demonstrations to showcase the cleanability of Mohawk’s SmartStrand carpet, was named a finalist for the prestigious Sabre public relations award.

The Sabre organization is said to be the largest awards competition for the public relations industry.

Mohawk is a finalist in the Home and Furnishings category for License to Spill, an interactive coast-to-coast tour in collaboration with the nationally syndicated The Better Show.

“It is an extraordinary achievement to be selected as a finalist for the most prestigious award in the public relations industry,” said Elise Demboski, vice president of creative services at Mohawk.

Mohawk and The Better Show traveled the country from March –November 2013, bringing License to Spill to festivals in Boston, Atlanta, Hilton Head, Chicago, Philadelphia, Denver, Portland, Seattle, Los Angeles, Las Vegas and Phoenix.

Festival goers across the country were invited to spill normally tough stain-producing agents such as chocolate, soy sauce and red wine on SmartStrand carpet—and then clean it with just water. On-site celebrity designers and Mohawk spokespersons addressed flooring or design questions, and Mohawk’s License to Spill team, along with the co-hosts of Better Show, provided coverage of all the mess-making. Better Show also hosted an event recap at every stop, which broadcast in 170 markets and reached more than 1 million viewers per show.

Additionally, Mohawk hosted two successful Twitter parties–which trended at a national and global level–and worked with top-tier bloggers to spread the word in the digital space. The tour resulted in phenomenal exposure for SmartStrand and Mohawk, the company said. Local retailers also joined in by hosting their own License to Spill events, which successfully increased sales.

 

Must Read

Roppe: Non-porous rubber flooring inhospitable for coronavirus

Fostora, Ohio—Understanding the role surfaces play during the pandemic, Roppe Holding Company sought out third party, independent research to test the infectivity of its...

AHF Products rolls out waterproof, antimicrobial hardwood flooring

Mountville, Pa.—AHF Products has rolled out HydroBlok, billed as a 100% waterproof, genuine hardwood flooring from Hartco, featuring Cleantivity antimicrobial technology and exclusively available at...

William M. Bird to hold virtual trade show

Charleston, S. C.—Top 20 flooring distributor, William M. Bird, will hold a Virtual Winter Flooring Show for the company’s retail customers across the Southeast...

Encircle Products named Fishman’s Vendor Partner of the Year

Baltimore, Md—Fishman Flooring Solutions, a leading distributor of flooring and flooring installation products, has presented Encircle Products with its 2020 Vendor Partner of the...

Contemporary Office Interiors joins Starnet

Lewis Center, Ohio—Contemporary Office Interiors (COI), headquartered in Calgary and operating in Edmonton, Winnipeg and Vancouver, has joined Starnet, a network of full-service independent...

Alliance Flooring announces Connect ’21 Virtual dates

Chattanooga—Alliance Flooring's Connect ‘21 Virtual Product Showcase will take place March 15-17, 2021. The online event is designed to bring together members and suppliers...
X